{"id":106740,"date":"2024-10-18T12:12:16","date_gmt":"2024-10-18T10:12:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=106740"},"modified":"2024-10-18T12:23:30","modified_gmt":"2024-10-18T10:23:30","slug":"pringles-verschijnen-weer-in-de-schappen-bij-jumbo-en-edeka","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pringles-verschijnen-weer-in-de-schappen-bij-jumbo-en-edeka\/","title":{"rendered":"Pringles verschijnen weer in de schappen bij Jumbo en Edeka"},"content":{"rendered":"\n<p>Na een leverstop die maanden aanhield, zal producent <strong>Kellanova<\/strong> de producten van <strong>Pringles<\/strong> volgende maand weer in de rekken leggen bij <strong>Edeka<\/strong> en <strong>Jumbo<\/strong>. De fabrikant spreekt van \u201ceen eerste stap\u201d: over <strong>Kellogg\u2019s<\/strong> moeten de betrokkenen nog een akkoord bereiken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grote schade<\/h2>\n\n\n\n<p>Het conflict tussen Kellanova en Everest, de inkoopalliantie van Edeka, Picnic en Jumbo, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/edeka-eist-10-miljoen-van-kellogg-voor-boycot\/\" target=\"_blank\" rel=\"noopener\">sleept al zowat een jaar aan<\/a>. Door het uitblijven van een commercieel akkoord besloot de fabrikant om zowel Pringles als Kellogg\u2019s niet langer te leveren. Een drastische beslissing met grote gevolgen voor beide partijen: de Duitse nummer \u00e9\u00e9n en de Nederlandse nummer twee vertegenwoordigen samen immers een stevige omzet voor de fabrikant. Anderzijds missen ook de supermarktketens heel wat verkoop door de afwezigheid van twee sterke merken \u2013 en riskeren ze ontevreden klanten.<\/p>\n\n\n\n<p>Nu hebben de partijen <a href=\"https:\/\/www.lebensmittelzeitung.net\/industrie\/nachrichten\/salzige-snacks-pringles-kehren-zu-edeka-zurueck-180434\" target=\"_blank\" rel=\"noopener\">dan toch een akkoord bereikt<\/a> om de Pringles-chips weer te leveren aan de Everest-leden, meldt het vakblad Lebensmittel Zeitung. Tegen november zouden de producten weer in de winkels moeten liggen. Volgens de producent gaat het om een eerste stap: over Kellogg\u2019s is er immers nog geen akkoord.<\/p>\n\n\n\n<p>Dat merk ontbreekt overigens niet alleen bij Edeka, maar ook bij de Duitse nummer twee, <strong>Rewe<\/strong>. Daardoor heeft de categorie ontbijtgranen in Duitsland grote schade geleden: de verkoop daalde tussen januari en augustus met 13% vergeleken met dezelfde periode vorig jaar, berekende LZ. Intussen hebben concurrenten en huismerken de vrije schapruimte ingenomen en is Kellogg\u2019s aangewezen op de discountketens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na een leverstop die maanden aanhield, zal producent Kellanova de producten van Pringles volgende maand weer in de rekken leggen bij Edeka en Jumbo. De fabrikant spreekt van \u201ceen eerste stap\u201d: over Kellogg\u2019s moeten de betrokkenen nog een akkoord bereiken. <\/p>\n","protected":false},"author":3,"featured_media":77462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1066],"people":[],"extra":[],"company":[621,217,1487],"topic":[683],"region":[177,113],"class_list":["post-106740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-inkoopalliantie","company-edeka","company-jumbo","company-kellanova","topic-toeleveringsketen","region-duitsland","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pringles verschijnen weer in de schappen bij Jumbo en Edeka - 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