eigenaar van merken zoals Wynns, Wolf Blass en Beringer<\/a>. Met de aankoop van de wijnen van Diageo, dat over merken als Sterling Vineyards, Mo\u00ebt & Chandon en Vignobles Internationaux beschikt, wil het zich meer gaan richten op het topsegment van de Amerikaanse markt en zo de omzet van premiumwijnen op het Amerikaanse continent verdubbelen.<\/p>\n\u00a0<\/p>\n
Voor Diageo betekent de verkoop de volgende stap in een strategie waarbij het zich meer wil gaan focussen op zijn ‘core business’, de verkoop van sterke dranken. De verkoop van wijn was slechts goed voor vier procent van de omzet bij het bedrijf achter merken als Smirnoff en Captain Morgan.<\/p>\n
\u00a0<\/p>\n
Treasury wil ongeveer 350 miljoen dollar (300 miljoen euro) van het geld voor de investering ophalen bij zijn aandeelhouders.<\/p>\n","protected":false},"excerpt":{"rendered":"
Focus op core bij Diageo Treasury Wine is momenteel al \u00e9\u00e9n van de grootste wijnmakers in de wereld en de eigenaar van merken zoals Wynns, Wolf Blass en Beringer. Met de aankoop van de wijnen van Diageo, dat over merken als Sterling Vineyards, Mo\u00ebt & Chandon en Vignobles Internationaux beschikt, wil het zich meer gaan […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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