{"id":10731,"date":"2015-10-16T09:26:34","date_gmt":"2015-10-16T09:26:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/my-color-passport-benelux-gelanceerd\/"},"modified":"2015-10-16T09:26:34","modified_gmt":"2015-10-16T09:26:34","slug":"my-color-passport-benelux-gelanceerd","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/my-color-passport-benelux-gelanceerd\/","title":{"rendered":"My Color Passport Benelux gelanceerd"},"content":{"rendered":"<h2>Link naar consument<\/h2>\n<p>Eerder dit jaar werd al het Color Cluster System gelanceerd, een wetenschappelijk onderbouwd kleursysteem. Met My Color Passport komt er nu ook een versie voor consumenten.<\/p>\n<p>&#8220;Met de lancering van My Color Passport maken we nu de brug tussen de B2B-markt, retailers en de consument. Iedereen heeft baat bij meer en bewuster kleurgebruik, we worden er alleen maar gelukkiger van. We gaan ook het personeel van retailers opleiden hoe ze met My Color Passport en kleur moeten omgaan op het winkelpunt. Dit maakt de &#8216;shopping experience&#8217; van de consument veel bewuster en rijker&#8221;, zegt Thierry Lescrauwaet, CEO van het Belgische Color Passport Institute.<\/p>\n<p>Via My Color Passport kunnen consumenten een eigen kleurenprofiel laten opstellen, op basis van hun morfologie, fysieke kenmerken en persoonlijkheid. Zo kunnen klanten eenvoudig nagaan of kleuren van onder andere kleding bij hen passen.\u00a0My Color Passport wordt op 18 oktober gelanceerd tijdens de Flair Shopping Day in het Wijnegem Shopping Center.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link naar consument Eerder dit jaar werd al het Color Cluster System gelanceerd, een wetenschappelijk onderbouwd kleursysteem. Met My Color Passport komt er nu ook een versie voor consumenten. &#8220;Met de lancering van My Color Passport maken we nu de brug tussen de B2B-markt, retailers en de consument. Iedereen heeft baat bij meer en bewuster [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>My Color Passport Benelux gelanceerd - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/my-color-passport-benelux-gelanceerd\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Color Passport Benelux gelanceerd - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Link naar consument Eerder dit jaar werd al het Color Cluster System gelanceerd, een wetenschappelijk onderbouwd kleursysteem. 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