{"id":107331,"date":"2024-10-29T12:42:06","date_gmt":"2024-10-29T11:42:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107331"},"modified":"2024-10-29T15:23:52","modified_gmt":"2024-10-29T14:23:52","slug":"colruyt-geeft-gas-met-okay-city-100-stadswinkels-binnen-acht-jaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-geeft-gas-met-okay-city-100-stadswinkels-binnen-acht-jaar\/","title":{"rendered":"Colruyt geeft gas met Okay City: 100 stadswinkels binnen acht jaar"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107334\" data-id=\"107334\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/okay-city-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/okay-city-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/okay-city-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/okay-city-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/okay-city-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/okay-city.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107332\" data-id=\"107332\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/dehandschutter-christophe-colruyt-okay-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/dehandschutter-christophe-colruyt-okay-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/dehandschutter-christophe-colruyt-okay-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/dehandschutter-christophe-colruyt-okay-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/dehandschutter-christophe-colruyt-okay-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/dehandschutter-christophe-colruyt-okay.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107346\" data-id=\"107346\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a02-1024x723.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a02-1024x723.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a02-300x212.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a02-768x543.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a02-1536x1085.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a02-2048x1447.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107340\" data-id=\"107340\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a06-688x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a06-688x1024.jpg 688w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a06-202x300.jpg 202w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a06-768x1142.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a06-1033x1536.jpg 1033w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a06-1377x2048.jpg 1377w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a06-scaled.jpg 1721w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107344\" data-id=\"107344\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a19-680x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a19-680x1024.jpg 680w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a19-199x300.jpg 199w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a19-768x1157.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a19-1019x1536.jpg 1019w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a19-1359x2048.jpg 1359w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a19-scaled.jpg 1699w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107342\" data-id=\"107342\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a07-1024x665.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a07-1024x665.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a07-300x195.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a07-768x499.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a07-1536x998.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a07-2048x1330.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/OkayCityAntwerpenBerchem_a07-618x400.jpg 618w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Colruyt Group<\/strong> koestert forse groeiambities met het nieuwe uithangbord <strong>Okay City<\/strong>. De stadswinkels krijgen een labofunctie, om ook de grotere winkelformules beter te laten inspelen op de wensen van de stadsklant. Immers: \u201cHeel Belgi\u00eb verstedelijkt.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op de steden<\/h2>\n\n\n\n<p>In de grote steden heeft Colruyt Group een marktaandeel van zowat&nbsp;20%, veel lager dan het landelijke marktaandeel van meer dan&nbsp;30%. Die achterstand wil de retailer snel ophalen. Het groeipotentieel is groot, zegt Christophe Dehandschutter, directeur van Okay. \u201cMet ons \u2018oermerk\u2019 Colruyt groeiden we historisch vooral buiten de stadscentra. In de steden willen we jongere klanten aantrekken.\u201d<\/p>\n\n\n\n<p>Het intussen tien jaar jonge uithangbord Okay&nbsp;Compact vervelt tot Okay&nbsp;City. \u201cDat zegt beter waar de winkelformule voor staat. Maar het illustreert ook een nieuwe manier van denken bij Colruyt Group: we lanceerden Okay destijds als een kleinere versie van de grote Colruytwinkels, en Okay Compact als een kleinere Okay. Nu draaien we de redenering om: met Okay&nbsp;City passen we ons aan de stadsklant aan. Die ervaring moet vervolgens ook doorstromen naar onze grotere enseignes.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hoofdrol voor &#8216;on the go&#8217;<\/h2>\n\n\n\n<p>Okay City-winkels verkopen een assortiment van 3.000&nbsp;artikels op een oppervlakte van 300&nbsp;\u00e0&nbsp;400&nbsp;m\u00b2. Ze hebben niet hetzelfde assortiment en dezelfde promoties als de meer landelijk gelegen, grotere Okay-supermarkten. In de stadswinkels krijgen vers en \u2018on the go\u2019 een hoofdrol, bij de inkom. Er is een kort circuit voor de klanten die snel wat willen meenemen, en een langer voor wie de boodschappen komt doen.<\/p>\n\n\n\n<p>In het gemaksassortiment gaat de retailer samenwerkingen aan: \u201cWe hebben nu in elke stad een broodjesleverancier. We maken niet langer slaatjes in eigen ateliers, we besteden dat uit. Onze <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-neemt-belang-in-lunchketen-bon\/\" target=\"_blank\" rel=\"noopener\">recente participatie in lunchketen <strong>BON<\/strong><\/a> moet je ook in die context zien. We leggen de lat hoger qua <em>convenience<\/em>. Met onze ge\u00efntegreerde winkels kunnen we inzetten op consistentie, iets wat veel moeilijker is met zelfstandige ondernemers.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tempo omhoog<\/h2>\n\n\n\n<p>De afgelopen jaren heeft Dehandschutter vooral gewerkt op de rentabiliteit van Okay&nbsp;Compact. Het winkelconcept is zo bedacht dat het flexibeler is en makkelijker te recupereren voor nieuwe locaties \u2013 want steden zijn voortdurend in beweging. \u201cWe bouwen nu 25%&nbsp;goedkoper. We bannen elke complexiteit.\u201d<\/p>\n\n\n\n<p>Nu is Okay City klaar om echt gas te geven: \u201cHet tempo moet omhoog. We gaan groeien van twintig naar honderd winkels binnen een achttal jaar.\u201d Tegen 2026 zullen er al dertig stadswinkels zijn. Dat moet haalbaar zijn, denkt de retailer. In de steden is er vraag naar buurtwinkels, mensen zijn er minder afhankelijk van de auto. Een stadswinkel haalt zijn cli\u00ebnteel binnen een straal van 500\u00a0meter. Verschillende stadswijken zijn vandaag \u2018voedselwoestijnen\u2019. Tegelijk zijn er heel wat panden beschikbaar omdat andere retailers verdwijnen. \u201cWij komen met een oplossing voor die leegstand.\u201d De sterkste expansie voorziet Colruyt Group in de grote steden Antwerpen, Brussel en Gent, niet toevallig ook universiteitssteden met een groot jonger deel van de bevolking. Maar ook Oostende en een tweede winkel in Luik staan op de planning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Group koestert forse groeiambities met het nieuwe uithangbord Okay City. De stadswinkels krijgen een labofunctie, om ook de grotere winkelformules beter te laten inspelen op de wensen van de stadsklant. Immers: \u201cHeel Belgi\u00eb verstedelijkt.\u201d<\/p>\n","protected":false},"author":3,"featured_media":107334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[197,721,264],"region":[],"class_list":["post-107331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-okay","topic-expansie","topic-in-beeld","topic-winkelconcept"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt geeft gas met Okay City: 100 stadswinkels binnen acht jaar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group koestert forse groeiambities met het nieuwe uithangbord Okay City. 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