{"id":107523,"date":"2024-11-04T09:49:53","date_gmt":"2024-11-04T08:49:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107523"},"modified":"2024-11-04T09:51:01","modified_gmt":"2024-11-04T08:51:01","slug":"jumbo-lanceert-nieuw-foodmerk-tussen-a-merk-en-huismerk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-lanceert-nieuw-foodmerk-tussen-a-merk-en-huismerk\/","title":{"rendered":"Jumbo lanceert nieuw foodmerk: \u201cTussen A-merk en huismerk\u201d"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107524\" data-id=\"107524\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0118fruitspread-1-1024x711.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0118fruitspread-1-1024x711.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0118fruitspread-1-300x208.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0118fruitspread-1-768x533.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0118fruitspread-1-1536x1066.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0118fruitspread-1-2048x1421.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0118fruitspread-1-405x280.jpg 405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107526\" data-id=\"107526\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0165koffiecollagehandtekening-1-1024x694.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0165koffiecollagehandtekening-1-1024x694.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0165koffiecollagehandtekening-1-300x203.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0165koffiecollagehandtekening-1-768x521.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0165koffiecollagehandtekening-1-1536x1041.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/dsc-0165koffiecollagehandtekening-1-2048x1388.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Met het nieuwe foodmerk Jumbo\u2019s dat nu in de Nederlandse en Belgische winkels verschijnt, wil <strong>Jumbo<\/strong> kwaliteit, smaak en betaalbaarheid verzoenen. Dit is geen huismerk, maar een compleet nieuw merk, zegt de retailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cEen mijlpaal\u201d<\/h2>\n\n\n\n<p>De eerste producten van het merk \u201cJumbo\u2019s\u201d liggen al in de rekken van alle 725 Jumbo winkels in Nederland en Belgi\u00eb: het gaat om verse maaltijden, sauzen, koffie, fruitspreads en groentespreads. \u201cStuk voor stuk unieke producten van onbetwiste kwaliteit die sensationeel lekker zijn\u201d, aldus topman Ton van Veen. \u201cJumbo\u2019s is geen huismerk, maar een compleet nieuw merk. Het onderscheidt zich positief van A-merken en dat tegen een scherpe prijs. Deze merkintroductie is een absolute mijlpaal in de geschiedenis van Jumbo.\u201d<\/p>\n\n\n\n<p>Met Jumbo\u2019s springt de supermarktketen naar eigen zeggen in het \u2018gat\u2019 dat in de afgelopen jaren is ontstaan tussen huismerken en A-merken. Het nieuwe merk verschijnt op het schap dan ook naast het Jumbo huismerk, dat focust op basisproducten voor een Jumbo prijs \u2013 en waarin de retailer ook blijft investeren. De producten werden ontwikkeld met de chefs van het Jumbo Foodcollege en vallen op in het schap door hun aparte vormgeving: \u201cvrolijk, niet te serieus, en een tikkeltje eigenwijs\u201d, aldus het bedrijf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met het nieuwe foodmerk Jumbo\u2019s dat nu in de Nederlandse en Belgische winkels verschijnt, wil Jumbo kwaliteit, smaak en betaalbaarheid verzoenen. Dit is geen huismerk, maar een compleet nieuw merk, zegt de retailer. <\/p>\n","protected":false},"author":3,"featured_media":107524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[217],"topic":[488],"region":[90,113],"class_list":["post-107523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-jumbo","topic-marketing","region-belgie","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo lanceert nieuw foodmerk: \u201cTussen A-merk en huismerk\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Met het nieuwe foodmerk Jumbo\u2019s dat nu 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