{"id":107597,"date":"2024-11-05T10:48:31","date_gmt":"2024-11-05T09:48:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107597"},"modified":"2024-11-06T15:57:42","modified_gmt":"2024-11-06T14:57:42","slug":"auchan-snijdt-in-de-kosten-en-de-jobs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/auchan-snijdt-in-de-kosten-en-de-jobs\/","title":{"rendered":"Auchan snijdt in de kosten en de jobs"},"content":{"rendered":"\n

De directie van Auchan<\/strong> haalt de hakbijl boven: de verlieslatende Franse foodretailer gaat bijna 2400 jobs schrappen, een tiental onrendabele winkels sluiten en de thuisbezorgactiviteiten bijsturen.<\/p>\n\n\n\n

Noodzakelijke sanering<\/h2>\n\n\n\n

Auchan heeft dinsdagochtend een ingrijpende herstructurering aangekondigd. De retailer schrapt 2.389 van de zowat 54.000 banen in Frankrijk. Het gaat om 784 jobs op de hoofdzetel en 915 jobs in de winkels. De sluiting van drie depots voor het bezorgen van de boodschappen – dat zal voortaan vanuit de winkels gebeuren – kost 224 banen, en door de sluiting van een tiental winkels verliezen nog eens 466 mensen hun baan. Wel zouden er 114 jobs gecre\u00eberd worden door de verdere uitbouw van afhaalpunten en ook op de hoofdzetel komen er 205 jobs bij, wat het netto banenverlies op 2070 brengt.<\/p>\n\n\n\n

De sanering is ongezien, maar noodzakelijk, volgens Guillaume Darrasse, de nieuwe topman sinds acht maanden. In de eerste helft van dit jaar moest moederbedrijf Elo een verlies van 1 miljard euro toegeven, terwijl de omzet daalde met 4,7%. Vorig jaar boekte de retailer een nettoverlies van 379 miljoen euro. De afgelopen twaalf jaar verloor de keten vier procentpunten marktaandeel in Frankrijk. Ook in 2020 moest Auchan een grote herstructurering doorvoeren, waarbij in totaal 1500 jobs verdwenen.<\/p>\n\n\n\n

Winkels verkleinen<\/h2>\n\n\n\n

De Franse foodretailer is hoofdzakelijk actief in het segment van de hypermarkten, een winkelformat dat onder druk staat terwijl discounters en gemakswinkels groeien. Auchan kan niet op tegen het prijsgeweld van E.Leclerc<\/strong> en Intermarch\u00e9<\/strong>, twee formules die met hun franchisemodel bovendien veel slagkrachtiger zijn.<\/p>\n\n\n\n

Om competitiever te worden, wil de retailer de oppervlaktes van z\u2019n hypermarkten verkleinen met zo\u2019n 25%: in 70% van de winkels moet de oppervlakte inkrimpen naar minder dan 10.000 m\u00b2. Het non-food aanbod wordt met 30 tot 40% gereduceerd. Meer winkels worden overgedragen aan franchisepartners: vandaag worden slechts 40 van de 260 Franse winkels uitgebaat door zelfstandigen, binnen drie jaar moeten dat er 200 zijn.<\/p>\n\n\n\n

Allianties<\/h2>\n\n\n\n

Begin dit jaar nam Auchan 98 winkels over<\/a> van de groep Casino. De retailer ging ook een inkoopalliantie aan<\/a> met Intermarch\u00e9 en Casino. Schaalvergroting is nodig, want de Franse nummer vijf heeft met een marktaandeel van minder dan 9% een flinke achterstand op de \u201cgrote vier\u201d E.Leclerc, Carrefour, Intermarch\u00e9 en Coop\u00e9rative U.<\/p>\n\n\n\n

De keten, die actief is in 12 landen, is eigendom van de familie Mulliez, die ook Leroy-Merlin, Decathlon en Kiabi controleert.<\/p>\n","protected":false},"excerpt":{"rendered":"

De directie van Auchan haalt de hakbijl boven: de verlieslatende Franse foodretailer gaat bijna 2400 jobs schrappen, een tiental onrendabele winkels sluiten en de thuisbezorgactiviteiten stopzetten. <\/p>\n","protected":false},"author":3,"featured_media":107598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[719],"topic":[1222],"region":[89],"class_list":["post-107597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-auchan","topic-herstructurering","region-frankrijk"],"acf":[],"yoast_head":"\nAuchan snijdt in de kosten en de jobs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De directie van Auchan haalt de hakbijl boven: de verlieslatende Franse foodretailer gaat bijna 2400 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