in het Verenigd Koninkrijk met 11% is gegroeid<\/a>, terwijl de totale wijnverkoop met slechts 3,5% groeide. Een eerdere studie toonde al aan dat de wereldwijde online wijnverkoop sinds 2006 verzevenvoudigd is.<\/p>\n\u00a0<\/p>\n
Uit het rapport van de bank blijkt dat de groeiende online verkoop voor een groot stuk te danken is aan de veranderende consument: de generatie van de millenials drinkt immers meer wijn en is bovendien meer gewend om online te kopen.<\/p>\n
\u00a0<\/p>\n
Toch waarschuwen de analisten de wijnhandelaars dat ze niet gewoon online aanwezig moeten zijn om ook online te verkopen: ze zullen moeten investeren in het online kanaal om het ook succesvol te maken. Daarbij kunnen ze gebruik maken van sociale media, maar ze kunnen ook hulpmiddelen aanbieden, die het voor de consument eenvoudiger moet maken om de juiste wijn te kiezen.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Investeren in online Rabobank stelt dat de online verkoop van wijn in het eerste kwartaal van 2015 in het Verenigd Koninkrijk met 11% is gegroeid, terwijl de totale wijnverkoop met slechts 3,5% groeide. Een eerdere studie toonde al aan dat de wereldwijde online wijnverkoop sinds 2006 verzevenvoudigd is. \u00a0 Uit het rapport van de bank […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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