{"id":10850,"date":"2015-10-27T12:16:11","date_gmt":"2015-10-27T12:16:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/gekke-groenten-project-delhaize-krijgt-vervolg\/"},"modified":"2015-10-27T12:16:11","modified_gmt":"2015-10-27T12:16:11","slug":"gekke-groenten-project-delhaize-krijgt-vervolg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/gekke-groenten-project-delhaize-krijgt-vervolg\/","title":{"rendered":"\u201cGekke groenten\u201d-project Delhaize krijgt vervolg"},"content":{"rendered":"

Dik 15 ton groenten “gered”<\/h2>\n

De voorbije maanden konden klanten bij Delhaize voor 3,99 euro een kistje met 2,5 \u00e0 3 kg ‘lelijke’ of ‘gekke’ groenten<\/a> kopen. Dat waren groenten die afwijken van de gangbare ‘mooie’ vorm. Voor de groenten was dat de reden waarom ze tot dan nooit de winkels haalden, terwijl ze wel dezelfde versheid en kwaliteit garanderen.<\/p>\n

\u00a0<\/p>\n

“Het proefproject is na evaluatie een groot succes gebleken”, zegt Delhaize-woordvoerder Roel Dekelver. “Meer dan 6000 dozen lelijke groenten werden verkocht in de 16 winkels, waardoor het volledige volume aan beschikbare groenten aan de man werd gebracht. Hiermee werden 15 ton groenten gered die anders nooit de keuken van de klanten zouden bereiken.”<\/p>\n

\u00a0<\/p>\n

Van 16 naar 50 winkels<\/h2>\n

Delhaize heeft door de positieve reacties van de klanten \u00e9n de resultaten beslist om de ‘lelijke’ groenten opnieuw aan te bieden. “Aangezien we voor dit project enkel lelijke groenten uit Belgi\u00eb willen aanbieden en het assortiment en de volumes tijdens de wintermaanden te beperkt is, kunnen we deze producten pas terug aanbieden bij de start van het Belgisch groenteseizoen volgend jaar in mei”, vervolgt Dekelver.\u00a0<\/p>\n

\u00a0<\/p>\n

De distributeur kondigde meteen ook aan het aantal winkels dat deze producten zal verkopen, gevoelig op te trekken: van 16 nu naar 50 winkels volgende lente. “We hebben de ambitie om op termijn deze groenten in alle winkels aan te bieden, maar er zijn helaas op dit moment nog te weinig leveranciers die deze producten aan Delhaize kunnen leveren”, klinkt het nog.\u00a0Het initiatief kadert in een bredere strategie van de distributeur om\u00a0voedselverspilling tegen te gaan<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dik 15 ton groenten “gered” De voorbije maanden konden klanten bij Delhaize voor 3,99 euro een kistje met 2,5 \u00e0 3 kg ‘lelijke’ of ‘gekke’ groenten kopen. Dat waren groenten die afwijken van de gangbare ‘mooie’ vorm. Voor de groenten was dat de reden waarom ze tot dan nooit de winkels haalden, terwijl ze wel […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n\u201cGekke groenten\u201d-project Delhaize krijgt vervolg - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/gekke-groenten-project-delhaize-krijgt-vervolg\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cGekke groenten\u201d-project Delhaize krijgt vervolg - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dik 15 ton groenten “gered” De voorbije maanden konden klanten bij Delhaize voor 3,99 euro een kistje met 2,5 \u00e0 3 kg ‘lelijke’ of ‘gekke’ groenten kopen. 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