{"id":108677,"date":"2024-11-25T14:18:39","date_gmt":"2024-11-25T13:18:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108677"},"modified":"2024-11-25T15:11:14","modified_gmt":"2024-11-25T14:11:14","slug":"prik-tik-en-lidl-winnen-folder-van-het-jaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/prik-tik-en-lidl-winnen-folder-van-het-jaar\/","title":{"rendered":"Prik &#038; Tik en Lidl winnen Folder van het Jaar"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108686\" data-id=\"108686\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image 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class=\"wp-block-jetpack-slideshow_image wp-image-108682\" data-id=\"108682\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108680\" data-id=\"108680\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108684\" data-id=\"108684\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Op de RetailDetail Night werden de Folder van het Jaar vakjuryprijzen uitgereikt: drankenretailer <strong>Prik &amp; Tik<\/strong> won de hoofdprijs voor zijn papieren folder, <strong>Lidl<\/strong> had de beste digitale folder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Papier en digitaal<\/h2>\n\n\n\n<p>Een onderscheidende, creatief opgemaakt publicatie met een inspirerende inhoud en een krachtige <em>call to action<\/em>: \u201cPrikkels\u201d van aankoopvereniging Prik &amp; Tik was afgelopen jaar de beste papieren folder volgens de vakjury, die oordeelde volgens criteria als creativiteit, merkondersteuning, call to action, authenticiteit en uitstralen van vertrouwen. Gebruikers van het digitale promotieplatform myShopi verkozen de folder van Lidl als beste digitale folder.<\/p>\n\n\n\n<p>De vakjury bestond dit jaar uit voorzitter Nathalie Dens (Universiteit Antwerpen), Eric Barideau (Mercator Press), Leen Dehantschutter (BD Media), Stijn Janssen (NielsenIQ), Bart Muskala (Accurat), Pieter Van Tendeloo (AddRetail) en Stefan Van Rompaey (RetailDetail).<\/p>\n\n\n\n<p>Eerder deze maand werden de publieksprijzen al bekend gemaakt, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/winnaars-folder-van-het-jaar-consumentenprijzen-zijn-bekend\/\" target=\"_blank\" rel=\"noopener\">op basis van de stemmen van 12.000&nbsp;consumenten<\/a>. Folder van het Jaar is een initiatief van BD Media in samenwerking met partners AddRetail, Gfk \u2013 NIQ, Accurat, Koninklijke Drukkerij Em De Jong en RetailDetail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op de RetailDetail Night werden de Folder van het Jaar vakjuryprijzen uitgereikt: drankenretailer Prik &#038; Tik won de hoofdprijs voor z\u2019n papieren folder, Lidl had de beste digitale folder. <\/p>\n","protected":false},"author":3,"featured_media":108680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[204,1588],"topic":[488,894],"region":[90],"class_list":["post-108677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","company-prik-tik","topic-marketing","topic-retaildetail-night","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prik &amp; 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