{"id":109164,"date":"2024-12-03T17:31:16","date_gmt":"2024-12-03T16:31:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=109164"},"modified":"2024-12-03T17:44:04","modified_gmt":"2024-12-03T16:44:04","slug":"aldi-stunt-met-kunst-2499-euro-voor-een-koen-vanmechelen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-stunt-met-kunst-2499-euro-voor-een-koen-vanmechelen\/","title":{"rendered":"Aldi stunt met kunst: 24,99 euro voor een Koen Vanmechelen"},"content":{"rendered":"\n<p>Volgende zaterdag, 7&nbsp;december, verkoopt <strong>Aldi<\/strong> een kunstwerk van de gerenommeerde Belgische kunstenaar Koen Vanmechelen. De opbrengst gaat naar het goede doel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kunst betaalbaar maken<\/h2>\n\n\n\n<p>Vanmechelen cre\u00eberde voor de gelegenheid een nieuw werk, getiteld \u2018Cosmogolem, Giant of Hope\u2019. De tekening toont de Cosmogolem, een houten reus en symbool voor kinder- en mensenrechten, die verbinding maakt met een transparant ei, symbool voor de wereld. Van het originele werk werden kunstdrukken gemaakt, die vanaf zaterdag exclusief te koop zijn in de 440&nbsp;Belgische Aldi-winkels voor 24,99&nbsp;euro.<\/p>\n\n\n\n<p>\u201cKunst moet midden van de mensen staan. Een project met Aldi maakt kunst betaalbaar voor iedereen. Bovendien maken we de wereld met dit project ook een beetje mooier door de actie te linken aan het goede doel\u201d, zegt Vanmechelen. De opbrengst gaat deels naar de Warmste Week en deels naar The Future of Hope Foundation, een stichting die Vanmechelens vrouw Chido Govera oprichtte in Zimbabwe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Klanten verrassen<\/h2>\n\n\n\n<p>\u201cWe proberen onze klanten regelmatig te verrassen met onze eenmalige aanbiedingen\u201d, zegt inkoopdirecteur Natalie Duthoy van Aldi. \u201cEen samenwerking zoals met Koen Vanmechelen is ook voor ons nieuw, maar het past perfect binnen onze missie om producten van topkwaliteit betaalbaar te maken voor iedereen.\u201d<\/p>\n\n\n\n<p>Het is overigens niet de eerste keer dat Aldi stunt met kunst: in&nbsp;2003 verkocht Aldi S\u00fcd in zijn Duitse winkels <a href=\"https:\/\/www.dw.com\/en\/art-comes-to-aldi\/a-988783\" target=\"_blank\" rel=\"noopener\">100.000 genummerde en gesigneerde werken<\/a> van Duitse kunstenaars tegen prijzen tussen&nbsp;10 en 15&nbsp;euro. Een jaar later pakten de Nederlandse winkels uit met een gelijkaardige actie, <a href=\"https:\/\/www.standaard.be\/cnt\/g9ldkmte\" target=\"_blank\" rel=\"noopener\">in&nbsp;2005 verscheen er ook kunst in de Belgische discountwinkels<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volgende zaterdag, 7 december, verkoopt Aldi een kunstwerk van de gerenommeerde Belgische kunstenaar Koen Vanmechelen. De opbrengst gaat naar het goede doel.<\/p>\n","protected":false},"author":3,"featured_media":109165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203],"topic":[488],"region":[90],"class_list":["post-109164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi stunt met kunst: 24,99 euro voor een Koen Vanmechelen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Volgende zaterdag, 7 december, verkoopt Aldi een kunstwerk van de internationaal gerenommeerde Belgische kunstenaar Koen 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