{"id":10942,"date":"2015-11-04T11:21:06","date_gmt":"2015-11-04T11:21:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/google-past-advertenties-op-billboards-automatisch-aan\/"},"modified":"2015-11-04T11:21:06","modified_gmt":"2015-11-04T11:21:06","slug":"google-past-advertenties-op-billboards-automatisch-aan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-past-advertenties-op-billboards-automatisch-aan\/","title":{"rendered":"Google past advertenties op billboards automatisch aan"},"content":{"rendered":"<h2>Verdere ontwikkeling nodig<\/h2>\n<p>De reclameborden houden rekening met een heleboel data, zoals weer, reisinformatie en sportevenementen die aan de gang zijn. Op basis van die informatie zullen er dan andere advertenties op de billboards getoond worden. Het is zelfs mogelijk dat er geen advertentie wordt getoond als dat volgens de data niet relevant is.<\/p>\n<p>Het is niet de eerste keer dat adverteerders dat soort technologie gebruiken om hun advertenties op digitale borden aan te passen, maar het is wel belangrijk dat nu ook Google met een proefproject komt. De Doubleclick-technologie is immers al overal te vinden op het internet en vrijwel elke adverteerder maakt er gebruik van.<\/p>\n<p>Tim Collier, die bij Google verantwoordelijk is voor Doubleclick, zegt dat er wel nog enkele aspecten zijn die beter uitgewerkt moeten worden. &#8220;Deze test heeft een aantal elementen aan het licht gebracht <a href=\"http:\/\/uk.businessinsider.com\/google-brings-doubleclick-to-ooh-billboards-2015-10?op=1?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener\">die fundamenteel anders zijn en nog verdere ontwikkeling en integratie nodig hebben<\/a>, voor ze echt naar de markt kunnen komen&#8221;, zegt hij aan Business Insider.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verdere ontwikkeling nodig De reclameborden houden rekening met een heleboel data, zoals weer, reisinformatie en sportevenementen die aan de gang zijn. Op basis van die informatie zullen er dan andere advertenties op de billboards getoond worden. Het is zelfs mogelijk dat er geen advertentie wordt getoond als dat volgens de data niet relevant is. Het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google past advertenties op billboards automatisch aan - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-past-advertenties-op-billboards-automatisch-aan\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google past advertenties op billboards automatisch aan - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Verdere ontwikkeling nodig De reclameborden houden rekening met een heleboel data, zoals weer, reisinformatie en sportevenementen die aan de gang zijn. 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