{"id":109423,"date":"2024-12-09T15:05:07","date_gmt":"2024-12-09T14:05:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=109423"},"modified":"2024-12-09T16:13:01","modified_gmt":"2024-12-09T15:13:01","slug":"aldi-kunstwerk-meteen-uitverkocht","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-kunstwerk-meteen-uitverkocht\/","title":{"rendered":"Aldi-kunstwerk meteen uitverkocht"},"content":{"rendered":"\n

De stunt van Aldi<\/strong> met een kunstwerk van Koen Vanmechelen veroorzaakte afgelopen zaterdagochtend een stormloop op de winkels. In geen tijd verschenen de eerste exemplaren al op tweedehandswebsites.<\/p>\n\n\n\n

\u201cE\u00e9n van de meest succesvolle non-foodacties ooit\u201d<\/h2>\n\n\n\n

Zaterdagochtend stonden klanten voor openingstijd aan te schuiven aan Aldi-filialen in heel het land, in de hoop een exemplaar te bemachtigen van \u2018Cosmogolem, Giant of Hope\u2019, de litho die kunstenaar Koen Vanmechelen exclusief voor Aldi cre\u00eberde<\/a>. De volledige oplage van tienduizend exemplaren was meteen uitverkocht. Volgens Aldi ging het om \u00e9\u00e9n van de meest succesvolle non-foodacties<\/a> ooit<\/p>\n\n\n\n

De opbrengst van de stuntverkoop, tegen de gunstprijs van 24,99 euro, ging naar het goede doel. Toch klonk er ook kritiek, omdat Aldi geen beperking van \u00e9\u00e9n exemplaar per klant had ingevoerd. Dat doet de retailer naar eigen zeggen nooit. Dezelfde dag stonden al verschillende exemplaren weer te koop op tweedehandswebsites.<\/p>\n","protected":false},"excerpt":{"rendered":"

De stunt van Aldi met een kunstwerk van Koen Vanmechelen veroorzaakte afgelopen zaterdagochtend een stormloop op de winkels: in geen tijd verschenen de eerste exemplaren al op tweedehandswebsites. <\/p>\n","protected":false},"author":3,"featured_media":109165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203],"topic":[488],"region":[90],"class_list":["post-109423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-marketing","region-belgie"],"acf":[],"yoast_head":"\nAldi-kunstwerk meteen uitverkocht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De stunt van Aldi met een kunstwerk van Koen Vanmechelen veroorzaakte afgelopen zaterdagochtend een stormloop op de 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