{"id":110154,"date":"2024-12-20T16:26:40","date_gmt":"2024-12-20T15:26:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110154"},"modified":"2024-12-20T17:59:36","modified_gmt":"2024-12-20T16:59:36","slug":"in-beeld-miniso-lanceert-nieuw-winkelconcept-in-madrid","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/in-beeld-miniso-lanceert-nieuw-winkelconcept-in-madrid\/","title":{"rendered":"[In Beeld] Miniso lanceert nieuw winkelconcept in Madrid"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110161\" data-id=\"110161\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-1024x574.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-1024x574.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-300x168.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-768x431.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-1536x862.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110159\" data-id=\"110159\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-1024x544.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-1024x544.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-300x159.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-768x408.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-1536x815.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-2048x1087.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110157\" data-id=\"110157\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1024x575.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1024x575.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-300x168.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-768x431.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1536x862.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1270x714.png 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110155\" data-id=\"110155\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-1024x574.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-1024x574.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-300x168.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-768x430.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-1536x861.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>In Madrid heeft de Chinese retailketen <strong>Miniso<\/strong> de eerste Europese vestiging van het concept \u2018Miniso Land\u2019 geopend. Meer dan 70% van het aanbod bestaat er uit spulletjes van Harry&nbsp;Potter, Hello Kitty en Disney.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IP-producten staan centraal<\/h2>\n\n\n\n<p>Miniso opende vandaag zijn grootste Spaanse winkel (liefst 1.100&nbsp;m\u00b2) op de Gran V\u00eda in Madrid, en doet dat meteen met een primeur: de Spaanse hoofdstad krijgt het eerste Europese \u2018Miniso Land\u2019. Het nieuwe winkelconcept wil shopplezier met de beleving van een pretpark combineren, klinkt het.<\/p>\n\n\n\n<p>Harry Potter, Sanrio en Disney maken twee derde van de 6.000&nbsp;producten in het gamma uit. Buiten al begint de beleving met een glazen gevel van twintig meter lang, ge\u00efnspireerd door de Hello Kitty-familie. Binnen biedt de winkel interactieve zones, zoals een \u201cblind box\u201d-gedeelte, een grote grijpmachinezone en fotospots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retail moet &#8220;memorabel&#8221; zijn<\/h2>\n\n\n\n<p>Penpen, de mascotte van Miniso, heeft voorafgaand aan de opening al een promotietour door Madrid gehouden, langs bekende locaties zoals Puerta del Sol en Plaza del Callao. Ook in de winkel was er op de openingsdag vanalles te beleven. Vicepresident Vincent Huang benadrukt dat de nieuwe winkel zo de visie van het bedrijf weerspiegelt: retailervaringen opwaarderen tot &#8220;memorabele evenementen&#8221;.<\/p>\n\n\n\n<p>Het \u2018Miniso Land\u2019-concept werd eerder in Shanghai gelanceerd en brak daar naar verluidt verkooprecords. De Chinese retailer heeft inmiddels ongeveer 7.200&nbsp;winkels wereldwijd, waarvan 260 in Europa. In Spanje is het merk al aanwezig in Barcelona, M\u00e1laga en Madrid, maar verdere uitbreidingen staan op de planning. Miniso koestert ook wereldwijd expansieambities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Madrid heeft de Chinese retailketen Miniso de eerste Europese vestiging van het concept \u2018Miniso Land\u2019 geopend. Meer dan 70% van het aanbod bestaat er uit spulletjes van Harry Potter, Hello Kitty en Disney.<\/p>\n","protected":false},"author":5,"featured_media":110161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[1475],"topic":[721],"region":[579],"class_list":["post-110154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-miniso","topic-in-beeld","region-spanje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Miniso lanceert nieuw winkelconcept in Madrid - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/in-beeld-miniso-lanceert-nieuw-winkelconcept-in-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[In Beeld] Miniso lanceert nieuw winkelconcept in Madrid - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"In Madrid heeft de Chinese retailketen Miniso de eerste Europese vestiging van het concept \u2018Miniso Land\u2019 geopend. 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