{"id":110531,"date":"2025-01-02T12:11:16","date_gmt":"2025-01-02T11:11:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110531"},"modified":"2025-01-02T14:31:47","modified_gmt":"2025-01-02T13:31:47","slug":"myprice-geeft-het-op-in-boom","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/myprice-geeft-het-op-in-boom\/","title":{"rendered":"MyPrice geeft het op in Boom"},"content":{"rendered":"\n<p>De Russische discounter <strong>MyPrice<\/strong> heeft de deuren van zijn winkel in Boom alweer gesloten. De keten, die nu nog drie winkels overhoudt in Belgi\u00eb, verwijst naar de hoge huurprijs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Op zoek naar kleiner pand<\/h2>\n\n\n\n<p>De winkel van MyPrice in het centrum van Boom ging eind december definitief dicht. De retailer bevestigt de sluiting en verwijst als reden naar \u201claag klantenverkeer en extra hoog huurprijs in Boom\u201d, zo blijkt uit een chatgesprek dat de Facebookgroep \u201cIk zen van Boom\u201d publiceerde. Het bedrijf zegt ook op zoek te zijn naar een kleinere ruimte in de gemeente om dit jaar te kunnen terugkeren.<\/p>\n\n\n\n<p>MyPrice Boom opende eind februari&nbsp;2024 de deuren, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/myprice-klaar-voor-boom-minister-opent-onderzoek\/\" target=\"_blank\" rel=\"noopener\">na flink wat controverse over de vergunningen<\/a>. De winkel bevond zich in de wijk waar <strong>Jumbo<\/strong> straks <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-maakt-eerste-vlaamse-winkelopening-van-het-jaar-bekend\/\" target=\"_blank\" rel=\"noopener\">zijn 38ste Belgische winkel zal openen<\/a>. Het was de derde vestiging voor de discounter, na Opwijk en Boussu. <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/mere-opvolger-myprice-komt-naar-antwerpen-en-bertrix\/\" target=\"_blank\" rel=\"noopener\">Later dat jaar openende de retailer ook in Deurne<\/a>. Van de ambitie om \u201ctientallen\u201d bijkomende winkels te openen in Belgi\u00eb, kwam tot nu toe weinig in huis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goedkope restpartijen<\/h2>\n\n\n\n<p>MyPrice is de naam waaronder de Russische prijsvechter <strong>Mere<\/strong> het sinds vorig jaar opnieuw probeert in West-Europa. De keten verkoopt spotgoedkope restpartijen van onbekende merken uit Oost-Europese landen, uitgestald op paletten en in koelkamers, en is een onderdeel van de Russische (meer bepaald Siberische) groep <strong>Svetofor<\/strong> die ook actief is in landen als Wit-Rusland, Kazachstan, Oezbekistan, Litouwen, Roemeni\u00eb en Polen.<\/p>\n\n\n\n<p>Het bedrijf kwam in\u00a02022 met hoge ambities naar onder andere Belgi\u00eb, Spanje en het Verenigd Koninkrijk. Die kon de keten echter niet waar maken: zo ging de vestiging in Opwijk <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/doek-valt-toch-al-over-mere-in-opwijk\/\" target=\"_blank\" rel=\"noopener\">na vier maanden alweer dicht<\/a>, onder andere wegens bevoorradingsproblemen en anti-Russisch sentiment. Ook in andere West-Europese landen hield de retailer het snel voor bekeken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Russische discounter MyPrice heeft de deuren van zijn winkel in Boom alweer gesloten. De keten, die nu nog drie winkels overhoudt in Belgi\u00eb, verwijst naar de hoge huurprijs<\/p>\n","protected":false},"author":3,"featured_media":110532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1415],"topic":[299],"region":[85],"class_list":["post-110531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-myprice","topic-stopzetting","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MyPrice geeft het op in Boom - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Russische discounter MyPrice heeft de deuren van z\u2019n winkel in Boom alweer gesloten. 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