{"id":110581,"date":"2025-01-03T10:00:23","date_gmt":"2025-01-03T09:00:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110581"},"modified":"2025-01-03T11:11:17","modified_gmt":"2025-01-03T10:11:17","slug":"dille-kamille-mikt-op-vijf-nieuwe-winkels-per-jaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/dille-kamille-mikt-op-vijf-nieuwe-winkels-per-jaar\/","title":{"rendered":"Dille & Kamille mikt op vijf nieuwe winkels per jaar"},"content":{"rendered":"\n

Dille & Kamille<\/strong> heeft de middelen om vijf nieuwe winkels per jaar te openen, maar het expansiepotentieel in de Benelux is beperkt. De focus verschuift daarom nog meer naar Duitsland, zegt topman Hans Geels.<\/p>\n\n\n\n

Groter potentieel<\/h2>\n\n\n\n

Momenteel heeft Dille & Kamille 51 winkels: 28 in Nederland, vijftien in Belgi\u00eb en acht in Duitsland. Samen zijn ze goed voor een omzet van honderd miljoen euro. De afgelopen elf jaar opende de retailer dertig nieuwe vestigingen, gemiddeld bijna drie per jaar dus. Dat ritme gaat iets omhoog: \u201cTegenwoordig hebben we de middelen voor vijf nieuwe winkels per jaar<\/a>,\u201d zegt Geels aan De Tijd.<\/p>\n\n\n\n

De expansiemogelijkheden in de Benelux zijn weliswaar beperkt, denkt de topman: in Belgi\u00eb is het potentieel niet groter dan 20 \u00e0 25 winkels. Dit jaar opent de retailer wel nog een bijkomende winkel in Knokke en ook Oostende staat op het verlanglijstje. Ook in Nederland zijn er nog hooguit “enkele witte vlekken”. De aandacht verschuift dus naar het oosten: \u201cHet geld dat we hebben, zullen we vooral in Duitsland inzetten. Het land telt drie keer zoveel inwoners als de Benelux, dus het potentieel is er theoretisch ook drie keer groter.\u201d<\/p>\n\n\n\n

Uniek gedachtengoed<\/h2>\n\n\n\n

Het concept slaat er ook aan: de kracht van Dille & Kamille zit in de belevingswereld die de retailer gecre\u00eberd heeft. \u201cEen pollepel kun je overal kopen, maar ons gedachtegoed en de sfeer zijn uniek,\u201d aldus Geels. \u201cNiemand kan Dille & Kamille zijn.\u201d<\/p>\n\n\n\n

De retailer blijft zich afzetten tegen doorslaand consumentisme: geen promoties, de winkels blijven gesloten op Black Friday en de focus ligt op duurzame producten. Geen evidente keuzes in een markt waar lageprijzenformules als Action<\/strong> en Primark <\/strong>de winnaars zijn, geeft de directeur toe: \u201cIk snap dat die merken in beeld komen als de portemonnee dunner wordt. Maar ik weet niet of dat de richting is die we moeten uitgaan. Ik word daar niet vrolijk van.\u201d<\/p>\n\n\n\n

In een podcastserie naar aanleiding van de vijftigste verjaardag van de keten ging Hans Geels vorig jaar in gesprek met retailprofessionals, waaronder ook RetailDetail-oprichter Jorg Snoeck. Die aflevering kan je hier beluisteren<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dille & Kamille heeft de middelen om vijf nieuwe winkels per jaar te openen, maar het expansiepotentieel in de Benelux is beperkt. 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