{"id":111139,"date":"2025-01-13T16:17:29","date_gmt":"2025-01-13T15:17:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111139"},"modified":"2025-01-13T17:03:36","modified_gmt":"2025-01-13T16:03:36","slug":"geen-red-bull-bij-jumbo-ook-discussies-met-douwe-egberts-en-coca-cola","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/geen-red-bull-bij-jumbo-ook-discussies-met-douwe-egberts-en-coca-cola\/","title":{"rendered":"Geen Red Bull bij Jumbo, ook discussies met Douwe Egberts en Coca-Cola"},"content":{"rendered":"\n

Als gevolg van prijsdiscussies levert Red Bull<\/strong> voorlopig niet meer aan Jumbo<\/strong>. De Nederlandse supermarktketen zou ook in conflict liggen met Douwe Egberts<\/strong> en Coca-Cola<\/strong>.<\/p>\n\n\n\n

\u201cEen goede prijs is waar we voor gaan\u201d<\/h2>\n\n\n\n

Red Bull is gestopt met de leveringen aan Jumbo, omdat beide handelspartners niet tot een akkoord komen over de inkoopprijzen. \u201cWe betreuren dat er momenteel niet geleverd wordt, maar een goede prijs voor onze klanten is waar we voor gaan<\/a>\u201d, zegt woordvoerder Eunice Koekkoek aan Distrifood. De producten zullen geleidelijk aan niet meer beschikbaar zijn. Ook Douwe Egberts zou de leveringen van de meeste producten hebben stopgezet. De koffieproducent ligt momenteel ook in de clinch met Colruyt<\/strong> over de hoge koffieprijzen<\/a>.<\/p>\n\n\n\n

Jumbo kampt overigens met wel meer lege rekken door prijsdiscussies met merkfabrikanten. Zo ontbreken in de winkels momenteel producten van Henkel, Perfetti van Melle, PepsiCo en Grand\u2019Italia. De retailer zet druk op zijn leveranciers om de prijspositionering te verbeteren. In september 2023 sloot de supermarktketen zich aan bij inkoopallianties Epic en Everest<\/a>, die bekend staan om hun harde onderhandelingen met merkleveranciers. Sindsdien hebben er al verschillende boycots plaatsgevonden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Als gevolg van prijsdiscussies levert Red Bull voorlopig niet meer aan Jumbo. 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