{"id":111301,"date":"2025-01-16T11:57:16","date_gmt":"2025-01-16T10:57:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111301"},"modified":"2025-01-16T13:43:25","modified_gmt":"2025-01-16T12:43:25","slug":"hawaiian-poke-bowl-groeit-met-een-kwart-in-2024","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hawaiian-poke-bowl-groeit-met-een-kwart-in-2024\/","title":{"rendered":"Hawaiian Pok\u00e9 Bowl groeit met een kwart in 2024"},"content":{"rendered":"\n<p>De Belgische pok\u00e9bowlketen <strong>Hawaiian<\/strong> opent dit jaar haar vijftigste restaurant. Dat bevestigt de sterke groeiambities van de jonge foodserviceformule, die in&nbsp;2024 haar omzet met&nbsp;25% zag stijgen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veertien nieuwe restaurants<\/h2>\n\n\n\n<p>Dankzij de opening van veertien nieuwe vestigingen, onder meer in Amsterdam, Gent, Luik en Rotterdam, genereerde Hawaiian vorig jaar een omzet van 55&nbsp;miljoen euro. Dat is ongeveer een kwart meer dan de 45&nbsp;miljoen euro aan omzet in&nbsp;2023.<\/p>\n\n\n\n<p>Waar veel bedrijven in de gezondefoodsector zich richten op nichemarkten, kiest Hawaiian voor een brede strategie. &#8220;Wij concurreren niet met andere gezonde labels, maar met fastfoodgiganten zoals McDonald\u2019s\u201d, stelt CEO Mattijs Hermans. Het resultaat: dagelijks worden er 16.000&nbsp;pok\u00e9bowls bereid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verticale integratie als succesfactor<\/h2>\n\n\n\n<p>In zeven jaar tijd groeide het bedrijf van \u00e9\u00e9n enkele vestiging naar 49&nbsp;restaurants, en de opening van het vijftigste restaurant is in zicht. Een belangrijke pijler is de controle over de volledige productieketen: vanuit een eigen centrale keuken van 1.500&nbsp;m\u00b2 in Antwerpen worden dagelijks verse ingredi\u00ebnten zoals vis en groenten verwerkt en gedistribueerd naar de restaurants.<\/p>\n\n\n\n<p>In&nbsp;2021 ging Hawaiian een samenwerking aan met Green Park Investment Partners. Die heeft bijgedragen aan de versnelling van de groei, met name in Nederland, waar het bedrijf inmiddels stevig voet aan de grond heeft gekregen. Met plannen voor verdere uitbreiding blijft Hawaiian zich richten op de gezonde fastfoodmarkt in zowel bestaande als nieuwe regio\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Belgische pok\u00e9bowlketen Hawaiian opent dit jaar haar vijftigste restaurant. Dat bevestigt de sterke groeiambities van de jonge foodserviceformule, die in 2024 haar omzet met 25% zag stijgen.<\/p>\n","protected":false},"author":5,"featured_media":90755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[415],"topic":[88,197],"region":[90,113],"class_list":["post-111301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-the-hawaiian-poke-bowl","topic-bedrijfsresultaten","topic-expansie","region-belgie","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawaiian Pok\u00e9 Bowl groeit met een kwart in 2024 - RetailDetail BE<\/title>\n<meta name=\"description\" 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