{"id":111580,"date":"2025-01-20T16:30:26","date_gmt":"2025-01-20T15:30:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=111580"},"modified":"2025-01-20T18:03:13","modified_gmt":"2025-01-20T17:03:13","slug":"albert-heijn-botst-met-kraft-heinz-en-jde-peets","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-botst-met-kraft-heinz-en-jde-peets\/","title":{"rendered":"Albert Heijn botst met Kraft Heinz en JDE Peet\u2019s"},"content":{"rendered":"\n<p>Door een conflict tussen <strong>Albert Heijn<\/strong> en fabrikanten <strong>JDE Peet\u2019s<\/strong>, <strong>Kraft Heinz<\/strong> en <strong>Mondelez<\/strong> zijn er lege schappen bij de Nederlandse marktleider. Merken als De&nbsp;Ruijter en Douwe Egberts zijn er nauwelijks meer verkrijgbaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zoveelste in de rij<\/h2>\n\n\n\n<p>Eerder had Douwe Egberts-producent JDE Peet\u2019s het <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-in-de-clinch-met-douwe-egberts-om-hoge-koffieprijzen\/\" target=\"_blank\">al aan de stok met <strong>Colruyt<\/strong><\/a> in Belgi\u00eb, runner-up <strong>Jumbo<\/strong> in Nederland en <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jde-peets-ook-bij-edeka-en-aldi-uit-de-rekken\/\" target=\"_blank\"><strong>Aldi<\/strong> en <strong>Edeka<\/strong> in Duitsland<\/a>. Zoals te verwachten gaat de koffiereus nu dus ook in de clinch met Albert Heijn: in heel wat supermarkten <a href=\"https:\/\/www.distrifood.nl\/185431\/lege-schappen-albert-heijn-in-de-clinch-met-de-en-de-ruijter\" target=\"_blank\">zijn de schappen inmiddels leeg<\/a>, merkt Distrifood in een steekproef. Ook online ontbreken veel producten.<\/p>\n\n\n\n<p>Hetzelfde geldt voor de hagelslag van De Ruijter, een onderdeel van Kraft Heinz, en ook Mondelez-producten blijven hier en daar weg uit de supermarktrekken. De jaarlijkse onderhandelingen met de merkfabrikanten verlopen <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/tabak-kost-jumbo-omzet-en-marktaandeel\/\" target=\"_blank\">op het scherpst van de snede<\/a>, zoals Jumbo-topman Ton van Veen vorige week aangaf tegenover de RetailDetail-redactie.<\/p>\n\n\n\n<p>Beide partijen hebben het ervoor over, zo blijkt. De merkproducenten zien de groei dalen en willen daarom de marges verhogen, terwijl de hevige onderlinge concurrentiestrijd de supermarkten net tot kostenbesparingen en prijsverlagingen noodzaakt. Die lege schappen hebben Jumbo vorig jaar trouwens toch maar \u201c<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/filet-pur-slechte-koffie\/\"  target=\"_blank\">minder dan 0,1%\u00a0marktaandeel<\/a>\u201d gekost, berekende Van Veen nog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Door een conflict tussen Albert Heijn en fabrikanten Kraft Heinz en JDE Peet\u2019s zijn er lege schappen bij de Nederlandse marktleider. Merken als De Ruijter en Douwe Egberts zijn er nauwelijks meer verkrijgbaar.<\/p>\n","protected":false},"author":5,"featured_media":57009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[123,747,959,251],"topic":[683],"region":[113],"class_list":["post-111580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","company-jde-peets","company-kraft-heinz","company-mondelez","topic-toeleveringsketen","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn botst met Kraft Heinz en JDE Peet\u2019s - RetailDetail BE<\/title>\n<meta name=\"description\" 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