{"id":11203,"date":"2015-11-25T09:24:25","date_gmt":"2015-11-25T09:24:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/google-en-burberry-lanceren-samen-kerstcampagne\/"},"modified":"2015-11-25T09:24:25","modified_gmt":"2015-11-25T09:24:25","slug":"google-en-burberry-lanceren-samen-kerstcampagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/google-en-burberry-lanceren-samen-kerstcampagne\/","title":{"rendered":"Google en Burberry lanceren samen kerstcampagne"},"content":{"rendered":"<h2>Wordt figurant in reclame<\/h2>\n<p>Burberry heeft voor de kerstperiode een nieuwe reclamespot in elkaar gestoken, met daarin bekende sterren als Elton John, Naomi Campbell en Julie Walters. Het wil nu echter ook de modale consument een kans geven om te figureren in het spotje.<\/p>\n<p>Daarvoor moeten ze langsgaan bij de flagshipstore in Regent Street in Londen. Daar is in samenwerking met Google een soort filmstudio neergepoot. Dankzij de technologie van Google kunnen de beelden die daar worden opgenomen <a href=\"https:\/\/www.marketingweek.com\/2015\/11\/24\/burberry-teams-up-with-google-to-let-customers-personalise-its-christmas-campaign\/\" target=\"_blank\" rel=\"noopener\">onmiddellijk worden toegevoegd aan het reclamefilmpje<\/a>. Vervolgens krijgt de klant een eigen versie van het filmpje, dat zo ook op YouTube kan gedeeld worden.<\/p>\n<p>De lange versie van de reclameclip, die drie minuten duurt, is sinds begin deze maand te vinden op YouTube en is volgens Burberry wereldwijd al 23 miljoen keer bekeken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wordt figurant in reclame Burberry heeft voor de kerstperiode een nieuwe reclamespot in elkaar gestoken, met daarin bekende sterren als Elton John, Naomi Campbell en Julie Walters. Het wil nu echter ook de modale consument een kans geven om te figureren in het spotje. Daarvoor moeten ze langsgaan bij de flagshipstore in Regent Street in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google en Burberry lanceren samen kerstcampagne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/google-en-burberry-lanceren-samen-kerstcampagne\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google en Burberry lanceren samen kerstcampagne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Wordt figurant in reclame Burberry heeft voor de kerstperiode een nieuwe reclamespot in elkaar gestoken, met daarin bekende sterren als Elton John, Naomi Campbell en Julie Walters. Het wil nu echter ook de modale consument een kans geven om te figureren in het spotje. 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