{"id":112180,"date":"2025-01-30T09:39:04","date_gmt":"2025-01-30T08:39:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112180"},"modified":"2025-01-30T15:49:03","modified_gmt":"2025-01-30T14:49:03","slug":"jysk-rond-modernisering-winkelpark-af-een-enorme-stap","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/jysk-rond-modernisering-winkelpark-af-een-enorme-stap\/","title":{"rendered":"Jysk rondt modernisering winkelpark af: \u201cEen enorme stap\u201d"},"content":{"rendered":"\n<p><strong>Jysk<\/strong> heeft in drie jaar tijd meer dan \u00e9\u00e9n winkel per dag verbouwd naar het nieuwste winkelconcept. De miljoeneninvestering trekt meer en jongere klanten, zegt de Deense woonwinkelketen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verbeterde winkelervaring<\/h2>\n\n\n\n<p>Jysk heeft het driejarenplan voor de modernisering van zijn winkelpark voltooid: meer dan tweeduizend winkels werden verbouwd naar het zogenaamde \u201cStore Concept 3.0\u201d, een investering van 4,7&nbsp;miljard Deense kronen (630&nbsp;miljoen euro). Dat winkelconcept, met lichte vloeren in houtlook, inspirerende kamerinterieurs, nieuwe verlichting en zachte kleuren, werd ge\u00efntroduceerd in&nbsp;2018 en het toonde zulke goede resultaten dat de retailer in&nbsp;2021 besliste om over te gaan tot een versnelde uitrol.<\/p>\n\n\n\n<p>Ondanks de grote uitdagingen, met langere levertijden voor voorraden en prijsstijgingen voor grondstoffen na COVID-19, is die uitrol nu succesvol afgerond. \u201cOns nieuwe concept heeft de winkelervaring enorm verbeterd en samen met de ontwikkeling van ons assortiment geloven we dat we een enorme stap voorwaarts hebben gezet als het gaat om merk- en kwaliteitsperceptie. Dit uit zich ook in meer jongere klanten en betere feedback van klanten\u201d, zegt Carsten N\u00f8rgreen Weinkouff, verantwoordelijk voor het winkelpark bij Jysk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goede investering<\/h2>\n\n\n\n<p>\u201cOm aantrekkelijk te blijven voor onze klanten moeten we investeren in onze winkels, en gezien onze constante omzetgroei en solide winstresultaten in de afgelopen boekjaren durf ik te zeggen dat de investering het geld waard is,\u201d zegt hij. Een logische vraag is nu wanneer Store Concept&nbsp;4.0 klaar is voor lancering, maar dat is niet aan de orde: toekomstige veranderingen zullen worden doorgevoerd op basis van het huidige winkelconcept.<\/p>\n\n\n\n<p>Jysk heeft meer dan 3.400&nbsp;winkels in 48&nbsp;landen. Oprichter Lars Larsen opende zijn eerste winkel in Denemarken in&nbsp;1979. De omzet bedroeg vorig boekjaar 41,4&nbsp;miljard Deense kronen (5,6&nbsp;miljard euro).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jysk heeft in drie jaar tijd meer dan \u00e9\u00e9n winkel per dag verbouwd naar het nieuwste winkelconcept. De miljoeneninvestering trekt meer en jongere klanten, zegt de Deense woonwinkelketen. <\/p>\n","protected":false},"author":3,"featured_media":88064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[567],"topic":[264],"region":[],"class_list":["post-112180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-jysk","topic-winkelconcept"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jysk rondt modernisering winkelpark af: \u201cEen enorme stap\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jysk heeft in drie jaar tijd meer dan \u00e9\u00e9n winkel per dag verbouwd naar het 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