{"id":112391,"date":"2025-01-31T16:06:52","date_gmt":"2025-01-31T15:06:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112391"},"modified":"2025-01-31T16:57:20","modified_gmt":"2025-01-31T15:57:20","slug":"waarom-lego-en-bol-samen-een-pop-upwinkel-openen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/waarom-lego-en-bol-samen-een-pop-upwinkel-openen\/","title":{"rendered":"Waarom Lego en Bol samen een pop-upwinkel openen"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112402\" data-id=\"112402\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112406\" data-id=\"112406\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego8-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112400\" data-id=\"112400\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego2-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112394\" data-id=\"112394\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego3-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112398\" data-id=\"112398\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego4-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112396\" data-id=\"112396\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego5-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"953\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112392\" data-id=\"112392\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-1024x953.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-1024x953.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-300x279.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-768x714.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-1536x1429.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego6-2048x1905.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112404\" data-id=\"112404\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego7-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-112408\" data-id=\"112408\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/01\/lego9-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Lego<\/strong> en <strong>Bol<\/strong> openen samen een pop-upbloemenwinkel in Antwerpen. Klanten kunnen er de botanische collectie van het speelgoedmerk ontdekken en meteen ook bestellen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volwassen doelgroep<\/h2>\n\n\n\n<p>De pop-up bevindt zich aan de IJzerenwaag, in de modebuurt. Van 1&nbsp;tot 15&nbsp;februari kunnen fans er de bloemen en boeketten van de Lego Botanical-collectie ontdekken, volledig gemaakt uit Lego-stenen. Dankzij de samenwerking met Bol kan elke bezoeker zijn favoriete set bestellen via een QR-code. Zo komen online en offline winkelen samen: \u201cWe koppelen de beleving van een fysieke winkel aan het gemak van online shoppen\u201d, zegt projectmanager Yasmine van Moortel van Bol.<\/p>\n\n\n\n<p>De timing, net voor Valentijn, is uiteraard geen toeval. Met de bloemenwinkel wil Lego een wat oudere doelgroep aanspreken: het merk ziet immers dat ook volwassenen graag bouwen. In de winkel staan medewerkers klaar met tips en advies over de verschillende bloemen en sets van de botanische collectie. Klanten kunnen er ook workshops met influencers volgen. Vorig jaar hadden Lego en Bol samen al een eerste tijdelijke winkel in Utrecht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego en Bol openen samen een pop-up bloemenwinkel in Antwerpen. Klanten kunnen er de botanische collectie van het speelgoedmerk ontdekken en meteen ook bestellen. <\/p>\n","protected":false},"author":3,"featured_media":112402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[1112],"people":[],"extra":[],"company":[390,760],"topic":[221],"region":[85],"class_list":["post-112391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","tag-samenwerking","company-bol-com","company-lego","topic-winkelopeningen","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom Lego en Bol samen een pop-upwinkel openen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lego en Bol openen samen een pop-up bloemenwinkel in Antwerpen. 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