{"id":11253,"date":"2015-11-30T08:07:15","date_gmt":"2015-11-30T08:07:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/duitse-supermarkt-edeka-komt-met-opvallend-reclamefilmpje\/"},"modified":"2015-11-30T08:07:15","modified_gmt":"2015-11-30T08:07:15","slug":"duitse-supermarkt-edeka-komt-met-opvallend-reclamefilmpje","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/duitse-supermarkt-edeka-komt-met-opvallend-reclamefilmpje\/","title":{"rendered":"Duitse supermarkt EDEKA komt met opvallend reclamefilmpje"},"content":{"rendered":"<h2>#heimkommen<\/h2>\n<p>Na jaren alleen gevierd te hebben, <a href=\"https:\/\/www.youtube.com\/watch?v=V6-0kYhqoRo\" target=\"_blank\" rel=\"noopener\">gaat de oude man over tot een drastische daad<\/a>:\u00a0hij laat zijn kinderen geloven dat hij is overleden. Het is volgens hem de enige manier om ze allemaal op \u00e9\u00e9n plek samen te krijgen.<\/p>\n<p>Op sociale media is er een felle discussie ontstaan rond het filmpje. Sommige mensen vinden het mooi dat EDEKA zo probeert om iedereen bewust te maken van ouderen of eenzame mensen die alleen zijn tijdens de eindejaarperiode. Anderen zijn dan weer van mening <a href=\"http:\/\/www.standaard.be\/cnt\/dmf20151129_01995533\" target=\"_blank\" rel=\"noopener\">dat EDEKA net dat stapje te ver gaat<\/a>.<\/p>\n<p>EDEKA heeft ook nog een wedstrijd gelanceerd op de Twitter ronde de hashtag #heimkommen (thuiskomen). Deelnemers kunnen waardebonnen winnen van EDEKA door een foto te posten die hen verbindt met Kerstmis.<\/p>\n<p>EDEKA heeft trouwens al een geschiedenis met opvallende reclames, waarbij het ook al enkele malen gebruik maakte van populaire Duitse nummers om de keten onder de aandacht te brengen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#heimkommen Na jaren alleen gevierd te hebben, gaat de oude man over tot een drastische daad:\u00a0hij laat zijn kinderen geloven dat hij is overleden. Het is volgens hem de enige manier om ze allemaal op \u00e9\u00e9n plek samen te krijgen. Op sociale media is er een felle discussie ontstaan rond het filmpje. Sommige mensen vinden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Duitse supermarkt EDEKA komt met opvallend reclamefilmpje - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/duitse-supermarkt-edeka-komt-met-opvallend-reclamefilmpje\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duitse supermarkt EDEKA komt met opvallend reclamefilmpje - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"#heimkommen Na jaren alleen gevierd te hebben, gaat de oude man over tot een drastische daad:\u00a0hij laat zijn kinderen geloven dat hij is overleden. 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