{"id":112671,"date":"2025-02-05T16:28:08","date_gmt":"2025-02-05T15:28:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112671"},"modified":"2025-02-06T13:15:26","modified_gmt":"2025-02-06T12:15:26","slug":"modeketen-vanilia-valt-om-op-30e-verjaardag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/modeketen-vanilia-valt-om-op-30e-verjaardag\/","title":{"rendered":"Modeketen Vanilia valt om op 30e verjaardag"},"content":{"rendered":"\n<p><strong>Vanilia<\/strong> is failliet verklaard na jaren van structurele verliezen. Het Nederlandse damesmodemerk vierde vorige week nog haar dertigjarig bestaan met een kortingsactie. De eigenaar hoopt op een doorstart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 miljoen euro verlies<\/h2>\n\n\n\n<p>Ondanks pogingen tot herstel kon het merk niet opboksen tegen de toenemende kosten en concurrentie van grotere spelers op de markt. In&nbsp;2022 noteerde het bedrijf een verlies van 2,9&nbsp;miljoen euro en een <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1544804\/modewinkel-vanilia-failliet-verklaard\" target=\"_blank\">negatief eigen vermogen van bijna drie miljoen euro<\/a>, bericht het Financieele Dagblad. Vanilia beschikte over zeventien fysieke winkels in Nederland. Daarnaast had het merk een webshop en shop-in-shops bij de Bijenkorf.<\/p>\n\n\n\n<p>In Nederland werkten zowat 200&nbsp;mensen in de winkels en 95 op het hoofdkantoor in Wormerveer. Daarnaast waren er 350&nbsp;medewerkers betrokken bij de productie in Turkije. Eigenaar Michel Hulzebosch blijft hopen op een doorstart. &#8220;Tot een week geleden dacht ik <a href=\"https:\/\/nos.nl\/artikel\/2554592-rechter-verklaart-modeketen-vanilia-failliet-na-miljoenen-verlies\" target=\"_blank\">echt dat we het nog gingen redden<\/a>. Ik wil een tweede leven voor dit bedrijf&#8221;, reageerde de ondernemer tegenover de NOS. Voorlopig blijft de webshop nog in de lucht, twee curatoren zijn aangesteld voor de afhandeling van het faillissement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanilia is failliet verklaard na jaren van structurele verliezen. Het Nederlandse damesmodemerk vierde vorige week nog haar dertigjarig bestaan met een grote kortingsactie. De eigenaar hoopt op een doorstart.<\/p>\n","protected":false},"author":5,"featured_media":112672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[1640],"topic":[703],"region":[113],"class_list":["post-112671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-vanilia","topic-faillissement","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modeketen Vanilia valt om op 30e verjaardag - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vanilia is failliet verklaard na jaren van verliezen. 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