{"id":112781,"date":"2025-02-07T12:28:23","date_gmt":"2025-02-07T11:28:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112781"},"modified":"2025-02-07T14:27:47","modified_gmt":"2025-02-07T13:27:47","slug":"cameleon-zoekt-dringend-overnemer-en-onderkomen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/cameleon-zoekt-dringend-overnemer-en-onderkomen\/","title":{"rendered":"Cameleon zoekt dringend overnemer en onderkomen"},"content":{"rendered":"\n<p>De Brusselse kledingoutlet <strong>Cameleon<\/strong> vecht opnieuw voor zijn voortbestaan. Moederbedrijf <strong>Rengo<\/strong> zoekt met spoed een nieuwe investeerder \u00e9n een nieuwe locatie in het Brusselse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gerechtelijke reorganisatie<\/h2>\n\n\n\n<p>Na een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nieuwe-ceo-cedric-moulin-moet-wederopstanding-cameleon-bevestigen\/\" target=\"_blank\">gerechtelijke reorganisatie in&nbsp;2014<\/a> en <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/cameleon-fait-aveu-de-faillite\/\" target=\"_blank\">een faillissement in&nbsp;2020<\/a> pakken opnieuw donkere wolken samen boven Cameleon. De Brusselse ondernemingsrechtbank gaf deze week groen licht voor een gerechtelijke reorganisatie. Bovendien is er een acuut huisvestingsprobleem: het pand in Sint-Lambrechts-Woluwe waar de outlet momenteel zit, heeft een nieuwe eigenaar: daardoor moet het bedrijf op zoek naar een alternatief van minstens 2.000&nbsp;m\u00b2 in het Brusselse.<\/p>\n\n\n\n<p>\u201cWe proberen de <a href=\"https:\/\/www.lecho.be\/entreprises\/general\/general\/Nouvelle-PRJ-pour-les-proprietaires-de-Cameleon-qui-se-cherche-un-repreneur\/10586444\" target=\"_blank\">activiteiten, contracten en het personeel te behouden<\/a> terwijl we onderhandelen over een overname\u201d, zegt mede-eigenaar Alexis Malherbe aan L\u2019Echo. Sinds de overname in&nbsp;2021 heeft Cameleon een omzet van 80&nbsp;miljoen euro gerealiseerd en honderd mensen tewerkgesteld. Ook in&nbsp;2024 bleef de omzet boven de 14&nbsp;miljoen euro en de gemiddelde besteding per klant stijgt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deadline in juni<\/h2>\n\n\n\n<p>Het aantal bezoekers daalt echter, net als de koopkracht van de klanten. Tegelijk stijgen de kosten en moet de formule opboksen tegen de blijvende digitalisering sinds de coronapandemie. De combinatie van deze factoren resulteert in zware verliezen en een nijpende liquiditeitspositie.<\/p>\n\n\n\n<p>De huidige eigenaar, Rengo, nam Cameleon in&nbsp;2021 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/retaildetail-congress-2022-le-nouveau-cameleon-mise-pleinement-sur-lecologie-et\/\" target=\"_blank\">over met een innovatief model<\/a>, waarin de Brusselse overheid mee investeerde. Malherbe zette een participatiemodel op, waarin <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/relance-pour-cameleon\/\" target=\"_blank\">drie zakenpartners en 46&nbsp;medewerkers aandeelhouder<\/a> werden. Nu heeft het bedrijf tot juni de tijd om een investeerder te vinden, die dankzij de gerechtelijke reorganisatie vrij kan kiezen welke activa hij overneemt. In afwachting blijven de twee winkels (naast Sint-Lambrechts-Woluwe ook Genval) open.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Brusselse kledingoutlet Cameleon vecht opnieuw voor zijn voortbestaan. Moederbedrijf Rengo zoekt met spoed een nieuwe investeerder \u00e9n een nieuwe locatie in het Brusselse.<\/p>\n","protected":false},"author":5,"featured_media":45582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[288],"topic":[281],"region":[178,897],"class_list":["post-112781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-cameleon","topic-overname","region-brussel","region-waals-brabant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cameleon zoekt dringend overnemer en onderkomen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Brusselse kledingoutlet Cameleon zoekt 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