{"id":112914,"date":"2025-02-11T12:26:24","date_gmt":"2025-02-11T11:26:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=112914"},"modified":"2025-02-11T13:50:23","modified_gmt":"2025-02-11T12:50:23","slug":"fors-dip-voor-mcdonalds-in-de-vs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/fors-dip-voor-mcdonalds-in-de-vs\/","title":{"rendered":"Forse dip voor McDonald\u2019s in de VS"},"content":{"rendered":"\n<p>De kwartaalresultaten van <strong>McDonald\u2019s<\/strong> leden onder de gevolgen van een E.coli-uitbraak en prijsverlagingen in de Verenigde Staten. Wel waren er sterker dan verwachte prestaties in het Midden-Oosten en Japan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Winst onder druk<\/h2>\n\n\n\n<p>Een E.coli uitbraak in oktober, die een voedselvergiftiging veroorzaakte bij meer dan honderd klanten in de VS, woog op de kwartaalresultaten van McDonald\u2019s. Ook prijsverlagingen hadden een impact: de fastfoodketen lanceerde een goedkoop menu om klanten terug te winnen, waardoor het aantal bezoeken wel steeg, maar de bestedingen per trip daalden.<\/p>\n\n\n\n<p>Dat resulteerde in een vergelijkbare omzetdaling met&nbsp;1,4% in Amerika, de grootste daling in bijna vijf jaar. Die dip werd wel gecompenseerd door beter dan verwachte prestaties op internationale markten: die toonden een groei van&nbsp;4,1%, dankzij Japan en het Midden-Oosten. De totale kwartaalomzet groeide dan ook met&nbsp;0,4%.<\/p>\n\n\n\n<p>Over heel&nbsp;2024 boekte McDonald&#8217;s een omzet van 25,9&nbsp;miljard dollar (25&nbsp;miljard euro), 2%&nbsp;meer dan in&nbsp;2023. De nettowinst kwam met 8,2&nbsp;miljard dollar iets lager uit dan de 8,5&nbsp;miljard dollar van een jaar eerder. Het bedrijf verwacht zich aan een moeilijk&nbsp;2025, waarin weinig ruimte is voor prijsverhogingen. Groei zal moeten komen van voordelige menu\u2019s en promoties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De kwartaalresultaten van McDonald\u2019s leden onder de gevolgen van een E.coli-uitbraak en prijsverlagingen in de Verenigde Staten. Wel waren er sterker dan verwachte prestaties in het Midden-Oosten en Japan.<\/p>\n","protected":false},"author":3,"featured_media":16505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[265],"topic":[88],"region":[207],"class_list":["post-112914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mcdonalds","topic-bedrijfsresultaten","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forse dip voor McDonald\u2019s in de VS - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De gevolgen van een E.coli-uitbraak en prijsverlagingen in de VS werden bij 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