meer aandacht komen voor e-commerce<\/a>. Momenteel bedraagt dat segment 10 procent van de totale omzet, maar de online verkoop moet de komende jaren een belangrijker aandeel krijgen.<\/p>\nMango werd in 1984 opgericht en heeft momenteel ongeveer 2.700 winkels in 109 landen. Het heeft al sinds 2000 een eigen online winkel en het heeft steeds sterk ingezet op omnichannel, waarbij het onder andere zijn mobiele apps regelmatig een update geeft.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nieuwe marketing Omdat het sneller wisselen van collecties ook snellere communicatie inhoudt, wordt de hele marketingstrategie ook omgegooid. Zo gaat Mango stoppen met het maken van een papieren catalogus, om voornamelijk online sneller te kunnen inspelen op de nieuwe trends. Daarnaast zal er elke maand een nieuwe reclamecampagne komen, die inspeelt op de huidige trends. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\n
Mango maakt fast fashion nog sneller - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/mango-maakt-fast-fashion-nog-sneller\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango maakt fast fashion nog sneller - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nieuwe marketing Omdat het sneller wisselen van collecties ook snellere communicatie inhoudt, wordt de hele marketingstrategie ook omgegooid. Zo gaat Mango stoppen met het maken van een papieren catalogus, om voornamelijk online sneller te kunnen inspelen op de nieuwe trends. Daarnaast zal er elke maand een nieuwe reclamecampagne komen, die inspeelt op de huidige trends. 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