{"id":11370,"date":"2015-12-09T09:57:02","date_gmt":"2015-12-09T09:57:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-experimenteert-met-nieuwe-formats\/"},"modified":"2015-12-09T09:57:02","modified_gmt":"2015-12-09T09:57:02","slug":"ikea-experimenteert-met-nieuwe-formats","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-experimenteert-met-nieuwe-formats\/","title":{"rendered":"Ikea experimenteert met nieuwe formats"},"content":{"rendered":"

Drie nieuwe formats<\/h2>\n

Ikea heeft jaren gebruik gemaakt van grote winkels aan de rand van steden, maar sinds kort zijn er ook enkele kleinere winkels geopend in de centrum van een stad<\/a>. Onder andere in Hamburg, Pamplona, Norwich en Quebec zijn al zo’n winkels te vinden.<\/p>\n

De kleinste winkels waarmee Ikea uitpakt zijn voornamelijk ‘pick-up points’ voor online bestellingen, waar soms ook een deel van het assortiment te vinden is. CEO Peter Agnefall laat aan de Financial Times weten dat het plannen heeft voor twaalf van dergelijke winkels in zowel Australi\u00eb als Canada.<\/p>\n

Het tweede concept draait rond winkels die ongeveer half zo groot zijn als de huidige grote vestigingen. Die zijn om te beginnen goedkoper om te bouwen, maar ze zijn ook geschikt voor steden waar niet voldoende ruimte of klandizie is voor het allergrootste winkelconcept. Onder andere in Zwolle staat zo’n winkel.<\/p>\n

\u00a0<\/p>\n

Stadswinkels en fietsen<\/h2>\n

In Hamburg test Ikea nog een derde concept, midden in een verkeersvrije zone. Daar wordt het volledige assortiment verkocht en zijn fietsen voorhanden om aankopen eenvoudiger naar huis te brengen.<\/p>\n

Agnefall geeft aan dat er geen zekerheid is dat elk concept zal slagen en dat het allemaal een beetje trial-and-error is. Wanneer een test niet succesvol is, ziet hij dat als een mogelijkheid voor Ikea om zich verder te ontwikkelen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Drie nieuwe formats Ikea heeft jaren gebruik gemaakt van grote winkels aan de rand van steden, maar sinds kort zijn er ook enkele kleinere winkels geopend in de centrum van een stad. Onder andere in Hamburg, Pamplona, Norwich en Quebec zijn al zo’n winkels te vinden. De kleinste winkels waarmee Ikea uitpakt zijn voornamelijk ‘pick-up […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"\nIkea experimenteert met nieuwe formats - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-experimenteert-met-nieuwe-formats\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea experimenteert met nieuwe formats - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Drie nieuwe formats Ikea heeft jaren gebruik gemaakt van grote winkels aan de rand van steden, maar sinds kort zijn er ook enkele kleinere winkels geopend in de centrum van een stad. 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