{"id":113708,"date":"2025-02-21T10:32:42","date_gmt":"2025-02-21T09:32:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=113708"},"modified":"2025-02-21T11:26:46","modified_gmt":"2025-02-21T10:26:46","slug":"albert-heijn-helpt-vlamingen-met-gezondere-voedingskeuzes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-helpt-vlamingen-met-gezondere-voedingskeuzes\/","title":{"rendered":"Albert Heijn helpt Vlamingen met gezondere voedingskeuzes"},"content":{"rendered":"\n<p>Met \u201ckleijne swaps\u201d, of praktische tips om de maaltijd een tikkeltje voedzamer te maken, helpt <strong>Albert Heijn<\/strong> de Vlaming om gezonder te eten. De retailer betrekt ook bekende Vlamingen Jeroen Meus en Linde Merckpoel in de campagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een vorm van \u201cnudging\u201d<\/h2>\n\n\n\n<p>De teasercampagne ging al een week geleden van start, met op billboards en online cryptische slogans als \u201cSwapke doen?\u201d, \u201cOp swappen staat geen leeftijd\u201d of \u201cUw vriendinnen swappen ook, hoor\u201d. Vandaag onthult Albert Heijn wat dat swappen precies betekent: het zijn praktische wisseltips die de maaltijd iets gezonder of voedzamer maken.<\/p>\n\n\n\n<p>Voorbeelden zijn lasagne maken met pompoenvellen, linzen toevoegen aan gehakt, koken met volkorenpasta of minder olijfolie gebruiken met een spuitbus. Een vorm van \u201cnudging\u201d dus, omdat consumenten wel gezonder willen eten, maar grote veranderingen zelden volhouden. Kleine stapjes werken beter, zegt de gedragswetenschap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cSwap van de week\u201d<\/h2>\n\n\n\n<p>Albert Heijn gaat daarom mensen inspireren over die kleine stapjes, via communicatie binnen en buiten de winkel. Televisiekok Jeroen Meus gaat \u201cswapversies\u201d maken van recepten uit Dagelijkse Kost en vlogger Linde Merckpoel trekt met haar videocamera heel Vlaanderen rond op zoek naar swappers.<\/p>\n\n\n\n<p>\u201cWe zijn ervan overtuigd dat heel veel Vlamingen nu al swappen,\u201d zegt Els Lagrou, hoofd marketing bij Albert Heijn. \u201cDie fantastische wisseltips gaan we verzamelen. Elke week kiezen we er eentje uit als \u2018swap van de week\u2019. De \u2018Kleijne swap\u2019 gaan we trouwens heel groot maken. Vlamingen helpen om gezonder te eten, wordt van ons verwacht en is helemaal in lijn met onze missie: samen beter eten bereikbaar maken voor iedereen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met \u201ckleijne swaps\u201d, of praktische tips om de maaltijd een tikkeltje voedzamer te maken, helpt Albert Heijn de Vlaming om gezonder te eten. De retailer betrekt ook bekende Vlamingen Jeroen Meus en Linde Merckpoel in de campagne. <\/p>\n","protected":false},"author":3,"featured_media":113709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[123],"topic":[488],"region":[90],"class_list":["post-113708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn helpt Vlamingen met gezondere voedingskeuzes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Met \u201ckleijne swaps\u201d, of praktische tips om de maaltijd een 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