{"id":1139,"date":"2011-12-17T14:58:32","date_gmt":"2011-12-17T14:58:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/eerste-eigen-boetiek-voor-lingeriemerk-la-fille-do\/"},"modified":"2011-12-17T14:58:32","modified_gmt":"2011-12-17T14:58:32","slug":"eerste-eigen-boetiek-voor-lingeriemerk-la-fille-do","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/eerste-eigen-boetiek-voor-lingeriemerk-la-fille-do\/","title":{"rendered":"Eerste eigen boetiek voor lingeriemerk La Fille d'O"},"content":{"rendered":"

Tupperware-parties voor sexy lingerie<\/h2>\n

Alles begon zo’n 8 jaar geleden nochtans simpelweg met homeparty’s bij mensen thuis. Later deed de eigen woonkamer van Murielle Scherre dienst als winkel en tussendoor was er nog eens een pop-upstore in Antwerpen, maar een \u00e9chte winkel is nieuw voor La Fille d’O. “In het begin kwamen mijn vriendinnen gewoon langs om wat tv te kijken en tussendoor een bh te passen. Alle stock stond toch in de living. Op den duur was er meer stock dan living en had ik plots een winkel aan huis die alle dagen open was”, blikt Murielle Scherre in Trends terug op die pioniersjaren.<\/p>\n

\u00a0<\/p>\n

De ontwerpster woont echter buiten het winkelcentrum en bovendien moest je aanbellen, wat voor sommigen toch altijd een drempel is. “Met een winkel kan ik nieuwe klanten bereiken en het is een manier om te laten zien waar La Fille d’O voor staat.” De verstrengeling van wonen en werken was ook stilaan nefast, geeft de ontwerpster toe: “Mijn job verdrong hoe langer hoe meer mijn priv\u00e9leven”, aldus nog Scherre, die behalve met haar lingerie ook naam maakte met pikante programma’s op Jim en TMF, seksboeken en zelfs een “vrouwvriendelijke” pornofilm met Goedele Liekens.<\/p>\n

Burgstraat in mum van tijd nieuwe winkelstraat<\/h2>\n

La Fille d’O Boutique is gelegen in de Gentse Burgstraat, een straat waar eeuwenoude panden grondig werden aangepakt om er eigentijdse handelszaken in onder te brengen. Een geslaagd project, want de boetiek van la Fille d’O is intussen al de zesde nieuwe zaak die er zich dit jaar vestigde<\/a>. De Burgstraat is bovendien geen passe-partout winkelstraat vol buitenlandse ketens, maar een straat waar variatie troef is: van\u00a0een B&B in een\u00a0koffiehuis met vintage-meubelzaak over een kapper,\u00a0een antiekzaak, een biochocoladehuis en een Marokkaanse interieurzaak tot een heuse kunstgalerij… en nu dus de allereerste La Fille d’O Boutique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tupperware-parties voor sexy lingerie Alles begon zo’n 8 jaar geleden nochtans simpelweg met homeparty’s bij mensen thuis. Later deed de eigen woonkamer van Murielle Scherre dienst als winkel en tussendoor was er nog eens een pop-upstore in Antwerpen, maar een \u00e9chte winkel is nieuw voor La Fille d’O. “In het begin kwamen mijn vriendinnen gewoon […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nEerste eigen boetiek voor lingeriemerk La Fille d'O - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/eerste-eigen-boetiek-voor-lingeriemerk-la-fille-do\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eerste eigen boetiek voor lingeriemerk La Fille d'O - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tupperware-parties voor sexy lingerie Alles begon zo’n 8 jaar geleden nochtans simpelweg met homeparty’s bij mensen thuis. 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