{"id":114175,"date":"2025-02-27T16:03:23","date_gmt":"2025-02-27T15:03:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114175"},"modified":"2025-02-27T17:03:20","modified_gmt":"2025-02-27T16:03:20","slug":"herstelplan-moet-auchan-uit-de-rode-cijfers-halen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/herstelplan-moet-auchan-uit-de-rode-cijfers-halen\/","title":{"rendered":"Herstelplan moet Auchan uit de rode cijfers halen"},"content":{"rendered":"\n<p><strong>Auchan<\/strong> zag zijn omzet vorig jaar wel groeien dankzij overnames, maar de vergelijkbare omzet op de Franse thuismarkt daalde en het nettoverlies nam fors toe. Een commercieel herstelplan moet soelaas brengen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Terugval voor non-food<\/h2>\n\n\n\n<p>De omzet van Auchan Retail steeg vorig jaar met&nbsp;2,1% naar 31,6&nbsp;miljard euro, maar die groei is toe te schrijven aan de overname van 94&nbsp;super- en hypermarkten van <strong>Casino<\/strong> in Frankrijk en 481&nbsp;<strong>Dia<\/strong>-winkels in Portugal. De vergelijkbare omzet van de groep daalde echter met&nbsp;2,8%, en in Frankrijk zelfs met&nbsp;4,7%. Vooral de verkoop van non-food lijdt onder de toenemende concurrentie van Chinese webshops. Het nettoverlies van moederbedrijf Elo (dat ook de vastgoedactiviteiten omvat) liep op tot 1,22&nbsp;miljard euro, weliswaar mede als gevolg van uitzonderlijke lasten.<\/p>\n\n\n\n<p>Toch zijn er ook lichtpunten: de omzet trok weer aan in de tweede jaarhelft, de integratie van de overgenomen Casino-verkooppunten verloopt naar wens met een volumestijging van&nbsp;22% en prijsverlagingen trokken 1,2&nbsp;miljoen trouwe klanten extra aan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moderniseringsprogramma<\/h2>\n\n\n\n<p>De groep rekent op een groots commercieel herstelplan om de activiteiten weer op de rails te krijgen. Eind april of begin mei onthult Auchan een nieuw winkelconcept voor zijn Franse hypermarkten: alle vestigingen worden gemoderniseerd tegen eind&nbsp;2028. De retailer investeert opnieuw in televisiereclame en rolt ook een nieuw loyaliteitsprogramma uit. Een twintigtal winkels maakt de overstap naar franchising dit jaar.<\/p>\n\n\n\n<p>Auchan vraagt echter ook geduld: \u201cWe weten uit ervaring dat het minstens 18&nbsp;maanden duurt voordat de eerste tekenen van de ommekeer van een bedrijf tastbaar worden\u201d, aldus Barth\u00e9l\u00e9my Guislain, voorzitter van de raad van bestuur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auchan zag zijn omzet vorig jaar wel groeien dankzij overnames, maar de vergelijkbare omzet op de Franse thuismarkt daalde en het nettoverlies nam fors toe. Een commercieel herstelplan moet soelaas brengen.<\/p>\n","protected":false},"author":3,"featured_media":107598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[719],"topic":[88],"region":[89],"class_list":["post-114175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-auchan","topic-bedrijfsresultaten","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Herstelplan moet Auchan uit de rode cijfers halen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Auchan zag de omzet vorig jaar wel groeien dankzij overnames, maar de vergelijkbare omzet op Franse 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