{"id":114671,"date":"2025-03-06T11:22:47","date_gmt":"2025-03-06T10:22:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114671"},"modified":"2025-03-13T12:46:53","modified_gmt":"2025-03-13T11:46:53","slug":"delhaize-verspreidt-folder-via-whatsapp","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-verspreidt-folder-via-whatsapp\/","title":{"rendered":"Delhaize verspreidt folder via Whatsapp"},"content":{"rendered":"\n<p>Consumenten die als eerste op de hoogte willen zijn van de wekelijkse promotie-acties bij <strong>Delhaize<\/strong>, kunnen de folder van de retailer vanaf nu elke maandag via Whatsapp ontvangen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitale alternatieven<\/h2>\n\n\n\n<p>Mensen kiezen zelf \u00f3f en hoe lang ze deze service willen ontvangen, en kunnen zich op elk moment uitschrijven, benadrukt Delhaize in een e-mail aan zijn klanten. Inschrijven kan via een QR-code. De service is in eerste instantie enkel beschikbaar voor Superplus-klanten. Op termijn voorziet de retailer dit voor alle klanten. <\/p>\n\n\n\n<p>De retailer is niet de eerste om de folder via Whatsapp te verspreiden: <strong>Lidl<\/strong> en <strong>Carrefour<\/strong> doen dat al in Belgi\u00eb sinds\u00a02023, <strong>Aldi<\/strong> doet het in Luxemburg. Retailers zetten volop in op digitale alternatieven voor de papieren folder, omdat de productie en verspreiding ervan kostelijk is en weinig ecologisch, gezien het transport en het papierafval. Bovendien wil zowat de helft van de gezinnen geen ongeadresseerde reclame meer ontvangen in de brievenbus. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumenten die als eerste op de hoogte willen zijn van de wekelijkse promotie-acties bij Delhaize, kunnen folder van de retailer vanaf nu elke maandag via Whatsapp ontvangen.<\/p>\n","protected":false},"author":3,"featured_media":114672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[196],"topic":[488],"region":[90],"class_list":["post-114671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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