{"id":114751,"date":"2025-03-07T09:33:21","date_gmt":"2025-03-07T08:33:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114751"},"modified":"2025-03-07T10:27:04","modified_gmt":"2025-03-07T09:27:04","slug":"belgisch-modelabel-marie-mero-lonkt-naar-nederland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/belgisch-modelabel-marie-mero-lonkt-naar-nederland\/","title":{"rendered":"Belgisch modelabel Marie M\u00e9ro lonkt naar Nederland"},"content":{"rendered":"\n

Over drie jaar wil het Belgische modelabel Marie M\u00e9ro<\/strong> van twaalf naar zestien eigen winkels groeien. Daarbij komt ook het zuiden van Nederland in het vizier. Export moet naar 30% van de omzet groeien<\/p>\n\n\n\n

Krachtig marketingwapen<\/h2>\n\n\n\n

Met een omzetaandeel van 30% zijn multimerkenboetieks vandaag nog het belangrijkste verkoopkanaal voor Marie M\u00e9ro. Het Belgische modebedrijf breidt wel het netwerk van eigen winkels verder uit. \u201cEigen winkels zijn om drie redenen belangrijk\u201d, zeggen de broers Ruben en Steven Van der Elst, elk voor 50% eigenaar van het bedrijf, aan De Tijd: \u201cWe kunnen er beter de noden van onze klanten aanvoelen, we kunnen er onze hele collectie tonen en ze zijn een krachtig marketingwapen<\/a>.\u201d Fysieke winkels blijven ook belangrijk omdat klanten advies op prijs stellen.<\/p>\n\n\n\n

Online vertegenwoordigt nu 11% van de omzet bij Marie M\u00e9ro. Het label heeft een eigen webshop in Belgi\u00eb, is aanwezig op de onlinemarktplaats van Inno<\/strong> en is via Zalando<\/strong> te koop in Duitsland, Frankrijk en Nederland. Exporteren doet het merk ook via agenten in Nederland en het Verenigd Koninkrijk. \u201cExport is nu goed voor pakweg 8% van de omzet, en dat willen we op termijn opkrikken naar 30%.\u201d Daarom wil Marie M\u00e9ro de komende jaren ook meer winkels openen in het zuiden van Nederland, nu is er al \u00e9\u00e9n in Maastricht.<\/p>\n\n\n\n

In 2024 groeide de omzet van het modebedrijf met bijna 20% naar 14,5 miljoen euro. De nettowinst bedroeg 1 miljoen. Dit jaar verwacht Marie M\u00e9ro nog eens 10 tot 15% groei. Tegen 2028 moet de omzet 18 miljoen euro bedragen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over drie jaar wil het Belgische modelabel Marie M\u00e9ro van twaalf naar zestien eigen winkels groeien. Daarbij komt ook het zuiden van Nederland in het vizier. Export moet naar 30% van de omzet groeien<\/p>\n","protected":false},"author":3,"featured_media":32471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[1217],"topic":[197],"region":[90],"class_list":["post-114751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-marie-mero","topic-expansie","region-belgie"],"acf":[],"yoast_head":"\nBelgisch modelabel Marie M\u00e9ro lonkt naar Nederland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Over drie jaar wil Marie M\u00e9ro van twaalf naar zestien eigen winkels evolueren. 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