{"id":114755,"date":"2025-03-07T10:03:16","date_gmt":"2025-03-07T09:03:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114755"},"modified":"2025-03-07T10:43:46","modified_gmt":"2025-03-07T09:43:46","slug":"retailactiviteiten-amazon-draaien-verlies-in-europa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/retailactiviteiten-amazon-draaien-verlies-in-europa\/","title":{"rendered":"Retailactiviteiten Amazon draaien verlies in Europa"},"content":{"rendered":"\n

Voor het eerst heeft Amazon<\/strong> cijfers gepubliceerd voor zijn gefuseerde retail- en marktplaatsactiviteiten in Europa. Hoge investeringen resulteren in rode cijfers, zo blijkt.<\/p>\n\n\n\n

Nettoverlies<\/h2>\n\n\n\n

De Europese hoofdzetel van Amazon, met de naam Amazon EU Sarl, is gevestigd in Luxemburg. Dat bedrijf bundelt sinds midden vorig jaar de retailactiviteiten uit onder andere Belgi\u00eb, Duitsland, Frankrijk, Itali\u00eb, Nederland, Polen en het Verenigd Koninkrijk, en heeft nu cijfers voor het boekjaar 2024 gepubliceerd. De netto-omzet bedroeg 70,5 miljard euro<\/a>, meldt het Duitse vakblad Lebensmittel Zeitung, dat de balans kon inkijken.<\/p>\n\n\n\n

Daarbij gaat het om 53,7 miljard euro aan eigen retailomzet en 16,8 miljard euro uit vergoedingen van verkooppartners op de marktplaats. De balans toont een nettoverlies van 290 miljoen euro. Amazon verklaart de rode cijfers door het hoge investeringsniveau in Europa.<\/p>\n\n\n\n

Complexe structuur<\/h2>\n\n\n\n

Vergelijken met het vorige boekjaar is lastig omwille van de gewijzigde bedrijfsstructuur. Over 2023 rapporteerde Amazon een omzet van 53,3 miljard euro voor de eigen retailactiviteiten, wat dus zou betekenen dat de retailomzet in 2024 amper groeide. In dat cijfer was de verkoop\u00a0van abonnementen nog wel inbegrepen, en in die van 2024 niet meer. De gepubliceerde omzet van de marktplaatsen voor 2024 zou dan weer enkel betrekking hebben op de periode na de fusie, namelijk van augustus tot december. Dat verklaart het grote verschil met de marktplaatsomzet van 27,4 miljard euro in 2023.<\/p>\n\n\n\n

De retailgigant heeft nog een ander Europees dochterbedrijf, Amazon Core Europe: daaronder vallen diensten in de retailbusiness, de cloudactiviteiten, de retailmedia-activiteiten en diensten als Prime Video of Twitch. Hier rapporteerde Amazon een omzetstijging van 15,3 naar 18,1 miljard euro. De winst in dat onderdeel daalde licht naar 1,86 miljard euro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Voor het eerst heeft Amazon cijfers gepubliceerd voor zijn gefuseerde retail- en marktplaatsactiviteiten in Europa. 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