{"id":114930,"date":"2025-03-11T11:03:40","date_gmt":"2025-03-11T10:03:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114930"},"modified":"2025-03-11T11:59:36","modified_gmt":"2025-03-11T10:59:36","slug":"lego-boekt-recordomzet-en-versterkt-digitale-strategie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/lego-boekt-recordomzet-en-versterkt-digitale-strategie\/","title":{"rendered":"Lego boekt recordomzet en versterkt digitale strategie"},"content":{"rendered":"\n<p><strong>Lego<\/strong> heeft in 2024 opnieuw records gebroken: de Deense speelgoedgigant overtrof de kwakkelende speelgoedmarkt ruimschoots en zag zijn marktaandeel dus aanzienlijk toenemen. De blokjesmaker investeert in internationale capaciteit en digitale innovatie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Drie keer zoveel software-ingenieurs<\/h2>\n\n\n\n<p>Een omzetgroei van&nbsp;13% leidde tot een recordomzet van 74,3&nbsp;miljard Deense kronen (net geen tien miljard euro), terwijl de operationele winst met&nbsp;10% steeg naar 18,7&nbsp;miljard Deense kronen (2,5&nbsp;miljard euro). Nochtans hadden de Denen hun strategische uitgaven flink verhoogd, vooral op het gebied van technologie en duurzaamheid. De nettowinst groeide met&nbsp;5% tot 13,8&nbsp;miljard Deense kronen (1,8&nbsp;miljard euro).<\/p>\n\n\n\n<p>In 2024 introduceerde Lego een recordaantal van 840&nbsp;nieuwe producten, maar nog opvallender was de digitale expansie: het bedrijf heeft honderden miljoenen euro\u2019s ge\u00efnvesteerd in de verdriedubbeling van zijn software-engineeringteam sinds&nbsp;2022. Na jarenlang samenwerkingen met externe studio\u2019s kiest LEGO er nu voor om zijn videogameproductie binnenshuis te houden. <\/p>\n\n\n\n<p>Door onder andere samen te werken met Fortnite wil Lego relevant blijven. CEO Niels B. Christiansen ziet steeds meer concurrentie om de tijd van kinderen, met name vanuit digitale platforms zoals YouTube. Daarom investeert de speelgoedproducent in zowel fysieke als digitale speelervaringen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vaste koers varen<\/h2>\n\n\n\n<p>Ondanks de geopolitieke onzekerheden, zoals mogelijke Amerikaanse invoertarieven onder een tweede ambtstermijn van Donald Trump, blijft Lego vasthouden aan zijn internationale expansiestrategie. \u201cWe reageren niet overdreven op onzekerheden, maar blijven gefocust op langetermijngroei,\u201d stelde Christiansen.<\/p>\n\n\n\n<p>In de Verenigde Staten bouwt Lego een fabriek in Virginia, die in&nbsp;2027 operationeel moet zijn. In Vietnam openen al dit jaar een nieuwe fabriek en een distributiecentrum. Ook vergrootte Lego zijn productiecapaciteit in China, Hongarije en Mexico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego heeft in 2024 opnieuw records gebroken: de Deense speelgoedgigant overtrof de kwakkelende speelgoedmarkt ruimschoots en zag zijn marktaandeel aanzienlijk toenemen. De blokjesmaker investeert zowel in duurzaamheid als digitale innovatie.<\/p>\n","protected":false},"author":5,"featured_media":112404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[760],"topic":[88],"region":[404],"class_list":["post-114930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-lego","topic-bedrijfsresultaten","region-zweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego boekt recordomzet en versterkt digitale strategie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lego heeft in 2024 opnieuw records gebroken: de Deense 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