{"id":114933,"date":"2025-03-11T10:59:58","date_gmt":"2025-03-11T09:59:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=114933"},"modified":"2025-03-11T12:08:07","modified_gmt":"2025-03-11T11:08:07","slug":"sterke-winstgroei-voor-henkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/sterke-winstgroei-voor-henkel\/","title":{"rendered":"Sterke winstgroei voor Henkel"},"content":{"rendered":"\n

Na een bescheiden omzetgroei in 2024 verwacht Henkel<\/strong> dat het momentum pas in de tweede jaarhelft zal versnellen. De winst gaat w\u00e9l fors hoger en de integratie van de afdeling consumentenmerken ligt voor op schema.<\/p>\n\n\n\n

Gematigde vooruitzichten<\/h2>\n\n\n\n

Henkel zag zijn omzet vorig jaar met slechts 0,3% stijgen naar 21,6 miljard euro, maar de autonome groei bedroeg wel 2,6%. Het bedrijf wijst op de impact van wisselkoerseffecten en het afstoten van de Russische activiteiten in 2023. De aangepaste winst voor rente en belastingen (EBIT) steeg met bijna 21% tot 3,1 miljard euro.<\/p>\n\n\n\n

Ook dit jaar zal de omzetgroei gematigd zijn, na een langzame start als gevolg van geopolitieke en macro-economische onzekerheid en een zwak consumentenvertrouwen. In de tweede jaarhelft zou de omzetevolutie versnellen: dan staan er ook meer innovaties op de planning.<\/p>\n\n\n\n

Sterke merken<\/h2>\n\n\n\n

De integratie van alle consumentenmerken in een nieuwe afdeling, die begin 2022 werd aangekondigd<\/a>, ligt voor op schema. De eerste fase van de integratie, die voornamelijk bestond uit het samenvoegen van de verkoop- en marketingteams, werd in 2024 afgerond. Tegen eind dit jaar zullen ook de volledige kostenbesparingen door het verbeteren van de toeleveringsketen zijn gerealiseerd.<\/p>\n\n\n\n

Henkel focust in deze afdeling op zijn sterkste merken: de grootste tien merken binnen ‘Consumer Brands’, die in 2024 goed waren voor meer dan de helft van de omzet, realiseerden volgens het bedrijf een zeer sterke autonome groei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na een bescheiden omzetgroei in 2024 verwacht Henkel dat het momentum pas in de tweede jaarhelft zal versnellen. 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