{"id":115225,"date":"2025-03-17T09:31:04","date_gmt":"2025-03-17T08:31:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115225"},"modified":"2025-03-17T09:31:53","modified_gmt":"2025-03-17T08:31:53","slug":"meer-klanten-maar-lagere-bestedingen-bij-apple-distributeur-lab9","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/meer-klanten-maar-lagere-bestedingen-bij-apple-distributeur-lab9\/","title":{"rendered":"Meer klanten, maar lagere bestedingen bij Apple-distributeur Lab9"},"content":{"rendered":"\n<p><strong>Lab9<\/strong>, de enige <strong>Apple<\/strong> Premium Reseller van het land, zag vorig jaar de omzet stijgen met 6,4%. De retailer ziet een trend naar <em>downtrading <\/em>maar mikt toch op 10% groei dit jaar. Qua expansie staat Gent hoog op het verlanglijstje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bestedingen onder druk<\/h2>\n\n\n\n<p>De volledige Lab9 Group groeide met 6,4% van 147 miljoen euro omzet in 2023 naar 157 miljoen in 2024. Lab9 Stores, de retailactiviteiten, kende een omzetstijging van 10% naar 107 miljoen euro, de business-to-business-poot Lab9 Pro stagneerde op 50 miljoen euro. De cijfers zijn inclusief <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/na-nieuwe-overname-is-lab9-de-enige-apple-premium-reseller-van-het-land\/\">de overname van Taco Systems<\/a> in augustus vorig jaar. \u201cWe hadden wat meer verwacht\u201d, geeft CEO Geert Coolman toe, maar ontevreden is hij niet: het aantal kopende klanten steeg met 16%, de EBITDA steeg met 15,1% naar 6,3 miljoen euro.<\/p>\n\n\n\n<p>\u201cWe stellen vast dat de conjunctuur wel wat impact heeft op het consumentengedrag. We zien kleinere kastickets: klanten komen vaker maar ze besteden wat minder. In plaats van een laptop van 1500 euro, kopen ze er een van 1350 euro. In plaats van een iPhone Pro Max nemen ze een Pro. De omzet groei dus niet in verhouding tot het aantal klanten en facturen. Dit is het eerste jaar dat we zo\u2019n <em>downtrading <\/em>zien. Accessoires zijn w\u00e9l sterk gegroeid.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Klanten terugwinnen<\/h2>\n\n\n\n<p>Lab9 zag een sterke stijging in de verkoop van Macs met 12,33% en iPads met 13,23%. De verkoop van Apple Watches steeg met 8,4%, die van iPhones met 3,6%. \u201cMensen hebben hun aankoop uitgesteld omdat de Apple Intelligence er nog niet inzat\u201d, denkt Coolman. De omzet in de webshop steeg met 103% van 3,3 miljoen naar 6,7 miljoen euro.<\/p>\n\n\n\n<p>Voor volgend jaar rekent de retailer op een groei van 10%. Het gemiddelde ticket moet weer omhoog en de voormalige Switch-winkels hebben nog heel wat klanten terug te winnen. Groot potentieel ziet de CEO in het segment van de zelfstandige ondernemers: \u201cEr zijn \u00e9\u00e9n miljoen eenmanszaken in Belgi\u00eb. Zij hechten een groot belang aan service. Op dat type cli\u00ebnteel willen we nog meer werken in de toekomst.\u201d<\/p>\n\n\n\n<p>Na de opening van een winkel in Wijnegem Shop Eat Enjoy heeft Lab9 nu 31 winkels waarvan 19 in Vlaanderen, 3 in Brussel en 9 in Walloni\u00eb. Concrete expansie staat dit jaar niet op de planning, al blijf de retailer wel kijken naar \u00e9\u00e9n blinde vlek van belang: Gent. \u201cWe zijn naarstig op zoek.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lab9, de enige Apple Premium Reseller van het land, zag vorig jaar de omzet stijgen met 6,4%. De retailer ziet een trend naar downtrading maar mikt toch op 10% groei dit jaar. Qua expansie staat Gent hoog op het verlanglijstje. <\/p>\n","protected":false},"author":3,"featured_media":115226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[43],"company":[431],"topic":[88],"region":[90],"class_list":["post-115225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","extra-plus","company-lab9","topic-bedrijfsresultaten","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meer klanten, maar lagere bestedingen bij Apple-distributeur Lab9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lab9, de enige Apple Premium Reseller van het land, zag vorig jaar de omzet 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