{"id":115262,"date":"2025-03-19T09:06:06","date_gmt":"2025-03-19T08:06:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115262"},"modified":"2025-03-19T09:06:08","modified_gmt":"2025-03-19T08:06:08","slug":"hoe-chinezen-de-europese-doe-het-zelfmarkt-stuwen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/hoe-chinezen-de-europese-doe-het-zelfmarkt-stuwen\/","title":{"rendered":"Hoe Chinezen de Europese doe-het-zelfmarkt stuwen"},"content":{"rendered":"\n

Doe-het-zelfaankopen worden nog steeds digitaler en internationaler. E-commerce blijft een groeiend deel van de markt inpalmen, zeker nu Chinese nieuwkomers al naar de top vijf doorstoten.<\/p>\n\n\n\n

Een derde uit het buitenland<\/h2>\n\n\n\n

De Europese doe-het-zelfsector (DIY) maakt een digitale transformatie door. Volgens een nieuw rapport van Cross-Border Commerce Europe groeit de online DIY-markt sneller dan verwacht, met een omzetgroei van 56 miljard euro in 2023 naar 66 miljard euro in 2024. De stijgende lijn zet zich voort, met een voorspelde omzet van 78 miljard euro in 2026. <\/p>\n\n\n\n

Internationale e-commerce over de grenzen heen (cross-border) speelt hierin een steeds grotere rol. In 2023 bedroeg de omzet uit grensoverschrijdende handel 17,8 miljard euro (31,8% van de online markt). Tegen 2024 steeg dit naar 21,6 miljard eurp (32,8%) en naar verwachting zal het cross-borderaandeel in 2026 verder oplopen tot 34% van de totale online DIY-markt.<\/p>\n\n\n\n

Dominant Amazon wordt uitgedaagd<\/h2>\n\n\n\n

Amazon <\/strong>blijft de absolute marktleider binnen de Europese online doe-het-zelfsector en claimt 15% van de markt (9,15 miljard euro). Toch krijgt het platform steeds meer concurrentie van Chinese giganten zoals Temu <\/strong>en AliExpress<\/strong>, die zich behoorlijk beginnen te manifesteren op de Europese markt. Hun agressieve prijsstrategie\u00ebn en snelle expansie dwingen traditionele spelers om hun digitale en logistieke strategie\u00ebn verder te optimaliseren.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Drie belangrijke groeifactoren<\/h2>\n\n\n\n

De groei van de wereldwijde doe-het-zelfmarkt wordt gestimuleerd door technologische vooruitgang, veranderend consumentengedrag en de snelle uitbreiding van e-commerce, zegt Carine Moitier, oprichtster van Cross-border Commerce Europe: “Nu economische druk aanzet tot kostenbewuste woningverbeteringen en duurzaamheidstrends de aankoopbeslissingen veranderen, blijft de vraag naar doe-het-zelfproducten over de grenzen heen escaleren.”<\/p>\n\n\n\n

De expansie van online in de doe-het-zelfsector wordt zo gedreven door verschillende factoren:<\/p>\n\n\n\n

    \n
  1. Digitale transformatie en smart retailing<\/strong>
    De integratie van AI-gestuurde winkelassistenten, augmented reality (AR)-toepassingen en smart home-oplossingen maken doe-het-zelfprojecten toegankelijker en effici\u00ebnter. Dit trekt zowel nieuwe als ervaren klussers aan. Geografische barri\u00e8res vallen door e-commerce bovendien weg, waardoor het aanbod ruimer dan ooit is en consumenten toegang krijgen tot internationale leveranciers.
    <\/li>\n\n\n\n
  2. Trends in <\/strong>“home improvement<\/strong>“
    De vraag naar gepersonaliseerde woonruimtes en energiezuinige oplossingen blijft groeien. Van duurzame verfsoorten over modulaire meubeloplossingen tot slimme verlichtingssystemen, consumenten stellen hogere en nieuwe eisen.
    <\/li>\n\n\n\n
  3. Duurzaamheid als drijfveer<\/strong>
    Consumenten geven steeds vaker de voorkeur aan milieuvriendelijke producten zoals gerecyclede bouwmaterialen en gifvrije lijmen. Deze trend stimuleert retailers om hun aanbod aan te passen en duurzame productlijnen te ontwikkelen.<\/li>\n<\/ol>\n\n\n\n

    Uitdagingen en strategie\u00ebn<\/h2>\n\n\n\n

    Ondanks de sterke groei staan DIY-retailers voor uitdagingen. Een belangrijke ontwikkeling is de opkomst van het DIFM-model (Do-It-For-Me)<\/strong>. Steeds meer consumenten kiezen voor professionele montage- en installatiediensten in plaats van zelf aan de slag te gaan. Dit dwingt retailers om hybride diensten aan te bieden die zowel de doe-het-zelver als de DIFM-klant bedienen.<\/p>\n\n\n\n

    Daarnaast moeten retailers hun logistieke operaties optimaliseren. Cross-border handel vereist effici\u00ebnte supply chains, waardoor bedrijven investeren in AI-gestuurd voorraadbeheer, regionale magazijnen en snellere bezorgdiensten.<\/p>\n\n\n\n

    Met een e-commerceaandeel van bijna 20% in de totale DIY-markt en bijna een derde cross-bordertransacties, staat de sector aan de vooravond van een verdere digitale versnelling. Bedrijven die inzetten op omnichannel-retail, duurzaamheid en AI-gestuurde personalisatie kunnen zich volgens CBCommerce onderscheiden en hun concurrentiepositie versterken.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Doe-het-zelfaankopen worden nog steeds digitaler en internationaler. 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