{"id":115487,"date":"2025-03-20T09:23:41","date_gmt":"2025-03-20T08:23:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115487"},"modified":"2025-03-21T10:57:53","modified_gmt":"2025-03-21T09:57:53","slug":"ijsjesdivisie-unilever-gaat-the-magnum-ice-cream-company-heten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ijsjesdivisie-unilever-gaat-the-magnum-ice-cream-company-heten\/","title":{"rendered":"IJsjesdivisie Unilever gaat The Magnum Ice Cream Company heten"},"content":{"rendered":"\n<p><strong>Unilever<\/strong> brengt zijn ijsjesdivisie tegen het einde van het jaar naar de beurs onder de naam The Magnum Ice Cream Company. Intussen ligt het bedrijf opnieuw overhoop met zijn activistische merk <strong>Ben &amp; Jerry\u2019s<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cExtreem succesvol merk\u201d<\/h2>\n\n\n\n<p>De naam werd gekozen omdat Magnum volgens topman Peter ter Kulve een <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1549399\/unilever-ijsjes-gaan-door-als-magnum-ice-cream-company\" target=\"_blank\">\u201cextreem succesvol en geliefd\u201d merk is<\/a>, schrijft het FD. Ook Ben&nbsp;&amp;&nbsp;Jerry\u2019s, Cornetto en Ola zijn onderdeel van de ijsdivisie, die vorig jaar goed was voor een omzet van 8,3&nbsp;miljard euro. Unilever brengt het bedrijf apart naar de beurs omdat ijs een complexe business is met hoge kosten. De multinational wil zich concentreren op zijn sterkste merken.<\/p>\n\n\n\n<p>Intussen lopen de spanningen tussen het moederbedrijf en Ben&nbsp;&amp;&nbsp;Jerry\u2019s opnieuw op. Unilever zou CEO David Stever onterecht ontslagen hebben omwille van zijn politieke activisme: het ijsjesmerk heeft nu zelfs officieel klacht ingediend bij een Amerikaanse rechtbank. Bij de overname door Unilever in&nbsp;2000 kreeg Ben&nbsp;&amp;&nbsp;Jerry\u2019s immers een onafhankelijke raad, die autonoom mag beslissen over de toepassing van de sociale missie van het bedrijf. Die afspraak zou nu geschonden zijn.<\/p>\n\n\n\n<p>Vorige maand doken er nog geruchten op dat oprichters Ben Cohen en Jerry Greenfield \u201chun\u201d merk <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/oprichters-ben-jerrys-willen-hun-bedrijf-terugkopen-van-unilever\/\" target=\"_blank\">weer zouden willen overkopen<\/a> van Unilever, maar het merk is volgens de multinational niet te koop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever brengt zijn ijsjesdivisie tegen het einde van het jaar naar de beurs onder de naam The Magnum Ice Cream Company. Intussen ligt het bedrijf opnieuw overhoop met het activistische merk Ben &#038; Jerry\u2019s. <\/p>\n","protected":false},"author":3,"featured_media":107132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[755,260],"topic":[],"region":[],"class_list":["post-115487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-unilever"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IJsjesdivisie Unilever gaat The Magnum Ice Cream Company heten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever brengt zijn ijsjesdivisie tegen het einde van het jaar naar de beurs 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