{"id":11567,"date":"2015-12-28T09:57:47","date_gmt":"2015-12-28T09:57:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/solden-starten-onder-slecht-gesternte\/"},"modified":"2015-12-28T09:57:47","modified_gmt":"2015-12-28T09:57:47","slug":"solden-starten-onder-slecht-gesternte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/solden-starten-onder-slecht-gesternte\/","title":{"rendered":"Solden starten onder slecht gesternte"},"content":{"rendered":"<h2>Startvoorraad is hoog<\/h2>\n<p>Het Neutraal Syndicaat voor Zelfstandigen (NSZ) vroeg 441 moderetailers naar hun verwachtingen voor de soldenperiode, die op 2 januari van start gaat. Ruim de helft (54%) van hen verwacht dat die zal tegenvallen.<\/p>\n<p>\u00a0<\/p>\n<p>Het startaanbod is immers nog erg groot. Door het warme weer lag de omzet van de kledingwinkels dit najaar 7% lager dan in dezelfde periode vorig jaar, bij de schoenenwinkels bleef de verkoop 4% achterop. Ook de terreurdreiging deed het publiek tijdelijk afhaken. Bovendien was de winter van 2014 ook al geen topper. Alleen tijdens de economische crisis van 2009 was het even erg.<\/p>\n<p>\u00a0<\/p>\n<p>Eerder kwam Mode Unie al tot een gelijkaardige vaststelling. Meer dan de helft van de modewinkeliers (57 procent) gaf in de bevraging van de Unizo-organisatie aan dat ze dit winterseizoen minder verkochten dan vorig jaar. Bij een kwart lag de verkoop op hetzelfde peil, slechts 18% verkocht meer.<\/p>\n<p>\u00a0<\/p>\n<h2>Matige soldenperiodes<\/h2>\n<p>Naast de hoge startvoorraad wijzen de handelaars ook naar de matige soldenperiodes van de voorbije jaren. Het succes ervan wordt steeds meer uitgehold door koppelverkopen in de weken voordien, waarbij al kortingen worden toegekend aan consumenten die meer dan \u00e9\u00e9n stuk kopen.<\/p>\n<p>\u00a0<\/p>\n<p>Ten slotte zou ook de klimaatverandering zich laten voelen. Door de uitvlakking van de seizoenen lijken de collecties op te schuiven naar het tussenseizoen en meer te vari\u00ebren in stijl dan in functionaliteit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startvoorraad is hoog Het Neutraal Syndicaat voor Zelfstandigen (NSZ) vroeg 441 moderetailers naar hun verwachtingen voor de soldenperiode, die op 2 januari van start gaat. Ruim de helft (54%) van hen verwacht dat die zal tegenvallen. \u00a0 Het startaanbod is immers nog erg groot. Door het warme weer lag de omzet van de kledingwinkels dit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solden starten onder slecht gesternte - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/solden-starten-onder-slecht-gesternte\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solden starten onder slecht gesternte - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Startvoorraad is hoog Het Neutraal Syndicaat voor Zelfstandigen (NSZ) vroeg 441 moderetailers naar hun verwachtingen voor de soldenperiode, die op 2 januari van start gaat. 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