{"id":115714,"date":"2025-03-25T14:27:49","date_gmt":"2025-03-25T13:27:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115714"},"modified":"2025-03-25T15:41:35","modified_gmt":"2025-03-25T14:41:35","slug":"tupperware-maakt-comeback-onder-franse-overnemer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/tupperware-maakt-comeback-onder-franse-overnemer\/","title":{"rendered":"Franse overnemer brengt Tupperware terug naar Belgi\u00eb"},"content":{"rendered":"\n

Na maanden van onzekerheid krijgt Tupperware<\/strong> een tweede leven: de Franse ondernemer C\u00e9dric Meston, bekend van het plantaardige voedingsmerk HappyVore<\/strong>, neemt het bekende merk over met als doel een herlancering in vijf kernmarkten: Belgi\u00eb, Duitsland, Frankrijk, Itali\u00eb en Polen.<\/p>\n\n\n\n

Aangepast aan hedendaagse eisen<\/h2>\n\n\n\n

Samen met het bestaande management en ondernemers Augustin Rudigoz en Aymeric Porte neemt Meston Tupperware Frankrijk over: het voormalige Franse management behoudt daarbij de helft van het kapitaal. De ambities van het nieuwe team zijn niet min: ze mikken al op honderd miljoen euro omzet tegen eind dit jaar. <\/p>\n\n\n\n

De herlancering steunt op drie pijlers: snel verkoopherstel met behulp van de vroegere consulenten, beter aansluiten op moderne consumptiegewoonten en een stevigere distributiebasis. De bekende Tupperware-producten keren al vanaf april terug in de schappen, zowel fysiek als online. De hybride verkoopstrategie wil het historische netwerk van thuisverkopers combineren met e-commerce en retailpartnerschappen.<\/p>\n\n\n\n

Het netwerk van 20.000 consulenten, waarvan 2.500 in Frankrijk, vormt opnieuw de kern van het distributiemodel. Wel komen er nieuwe verkooptrainingen en digitale tools om hen te wapenen voor de toekomst. \u201cDeze relance is vooral een menselijk en ondernemend avontuur\u201d, zegt Rudigoz, die verantwoordelijk wordt voor de operaties. \u201cWe zetten in op een bewezen model, aangepast aan de eisen van vandaag.\u201d<\/p>\n\n\n\n

Huiselijke trend blijft<\/h2>\n\n\n\n

Voor Meston heeft die hedendaagse update veel te maken met duurzaamheid. Behalve de “klassiekers” in het aanbod moeten ook nieuwe productlijnen in roestvrij staal, glas en gerecycleerd plastic inspelen op de duurzaamheidsverwachtingen van de consument. De onderneming kijkt ook naar verantwoorde aankooplijnen, traceerbare materialen en productieprocessen met lage milieu-impact. <\/p>\n\n\n\n

Tupperware, dat in 2021 nog een gezamenlijke omzet van bijna 400 miljoen euro boekte in de vijf herlanceringslanden, bouwt op de huiselijke trend. Die blijft volgens de overnemers actueel in tijden van economische onzekerheid, inflatie en groeiend bewustzijn rond voedselverspilling en plasticverbruik. Ook het sterke netwerk voor diensten na verkoop noemen de ondernemers een onderscheidend concurrentievoordeel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na maanden van onzekerheid krijgt Tupperware een tweede leven: de Franse ondernemer C\u00e9dric Meston, bekend van het plantaardige voedingsmerk HappyVore, neemt het bekende merk over met als doel een herlancering in vijf kernmarkten: Belgi\u00eb, Duitsland, Frankrijk, Itali\u00eb en Polen.<\/p>\n","protected":false},"author":5,"featured_media":66399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[968],"topic":[281],"region":[91,89],"class_list":["post-115714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-tupperware","topic-overname","region-europa","region-frankrijk"],"acf":[],"yoast_head":"\nFranse overnemer brengt Tupperware terug naar Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tupperware krijgt een tweede leven. 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