{"id":115879,"date":"2025-03-28T09:28:36","date_gmt":"2025-03-28T08:28:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=115879"},"modified":"2025-03-28T09:42:17","modified_gmt":"2025-03-28T08:42:17","slug":"nieuwe-ceo-en-voorzitter-moeten-decathlon-opkrikken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/nieuwe-ceo-en-voorzitter-moeten-decathlon-opkrikken\/","title":{"rendered":"Nieuwe CEO en voorzitter moeten Decathlon opkrikken"},"content":{"rendered":"\n<p><strong>Decathlon <\/strong>heeft Javier L\u00f3pez aangesteld als nieuwe CEO. Hij volgt per direct Barbara Martin Coppola op: zij leidde het sportmerk sinds maart 2022, maar de resultaten van haar ambitieuze vernieuwing blijven achter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veteraan met terreinervaring<\/h2>\n\n\n\n<p>L\u00f3pez bouwde sinds&nbsp;1999 een stevige carri\u00e8re op binnen Decathlon. Hij begon in de logistiek in Madrid en klom op tot CEO van Decathlon Duitsland (2012\u20132015) en later Spanje (2015\u20132022). Sinds oktober&nbsp;2022 leidde hij als de internationale waardeketen van het sportmerk.<\/p>\n\n\n\n<p>Die brede ervaring gaf hem volgens de raad van bestuur de nodige slagkracht om de onderneming de volgende fase in te loodsen. &#8220;Samen met al onze teamleden zullen we onze economische ontwikkeling en onze inspanningen om onze menselijke en ecologische betrokkenheid na te komen, versnellen&#8221;, aldus L\u00f3pez.<\/p>\n\n\n\n<p>Julien Leclercq neemt ondertussen het voorzitterschap over van Fabien Derville. Leclercq kent Decathlon door en door: ook hij begon in Spanje (als afdelingsmanager) en speelde een sleutelrol in de expansie naar Singapore. Hij rekent op L\u00f3pez om het merk internationaal te versterken. &#8220;Decathlon gaat nu een nieuwe fase in de geschiedenis in&#8221;, meent Leclercq.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Matige balans na ambitieuze koerswijziging<\/h2>\n\n\n\n<p>Martin Coppola wilde Decathlon omvormen tot een multi-specialistisch sportmerk met nadruk op duurzaamheid en digitale klantbeleving. Onder haar leiding daalde de CO\u2082-uitstoot sinds&nbsp;2021 met&nbsp;13%. Ook de e-commerce kende een boost en is intussen goed voor&nbsp;20% van de groepsomzet. Toch bleven concrete financi\u00eble resultaten achter. De nettowinst zou fors gedaald zijn en de aankondiging van haar vertrek, enkele dagen voor de jaarresultaten (op 31&nbsp;maart), wijst op een gebrek aan intern vertrouwen in haar strategie.<\/p>\n\n\n\n<p>De sportretailer wil zich nu sterker positioneren als mondiale speler, met een balans tussen economische effici\u00ebntie en maatschappelijke impact. De Olympische Spelen in Parijs vormden daarbij een symbolisch moment, aldus het bedrijf: Decathlon kleedde 45.000&nbsp;vrijwilligers, naar eigen zeggen een bewijs van zijn internationale status en zijn wens om sport toegankelijker te maken.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Decathlon heeft Javier L\u00f3pez aangesteld als nieuwe CEO. Hij volgt per direct Barbara Martin Coppola op: zij leidde het sportmerk sinds maart 2022, maar de resultaten van haar ambitieuze vernieuwing blijven achter.<\/p>\n","protected":false},"author":5,"featured_media":115880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[361],"topic":[478],"region":[89],"class_list":["post-115879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-decathlon","topic-managementwissel","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nieuwe CEO en voorzitter moeten Decathlon opkrikken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon heeft Javier L\u00f3pez aangesteld als nieuwe CEO. 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