{"id":116070,"date":"2025-04-01T14:31:23","date_gmt":"2025-04-01T12:31:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116070"},"modified":"2025-04-01T15:40:16","modified_gmt":"2025-04-01T13:40:16","slug":"unilever-koopt-brits-verzorgingsmerk-wild","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/unilever-koopt-brits-verzorgingsmerk-wild\/","title":{"rendered":"Unilever koopt Brits verzorgingsmerk Wild"},"content":{"rendered":"\n<p><strong>Unilever<\/strong> heeft het Britse verzorgingsmerk <strong>Wild<\/strong> overgenomen. Plasticvrij, plantaardig en marketing via sociale media: Wild beantwoordt aan alle criteria om de nieuwe generaties te bekoren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Onmiskenbaar superieur&#8221;<\/h2>\n\n\n\n<p>Wild zag het daglicht in 2020 in het Verenigd Koninkrijk, maar is er inmiddels het nummer \u00e9\u00e9n navulbare deodorantmerk. De premium deodorants, lippenbalsems en handzepen van het merk zijn gemaakt van plantaardige ingredi\u00ebnten in plasticvrije, navulbare verpakkingen. Het digitaal merk heeft via zijn <em>direct-to-consumer<\/em>&#8211; en retailmodel ook een trouwe klantenbasis, meent de overnemer.<\/p>\n\n\n\n<p>Voorzitter Fabian Garcia van Unilever Personal Care stelt het zo: \u201cDe innovatieve aanpak van het merk op het gebied van formules en verpakkingen, en <em>social first marketing<\/em>, hebben van Wild een onmiskenbaar superieur merk gemaakt en een perfecte aanvulling op ons &#8220;Personal Care&#8221;-portfolio. Charlie, Freddy en het team hebben de consument centraal gesteld en dat is een bewijs van het succes van het merk.\u201d<\/p>\n\n\n\n<p>De afgelopen maanden kwam Unilever vooral onder de aandacht omwille van desinvesteringen: de groep <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ijsjesdivisie-unilever-gaat-the-magnum-ice-cream-company-heten\/\" target=\"_blank\">stootte onder andere zijn ijsmerken af<\/a>, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/vivera-neemt-de-vegetarische-slager-over-van-unilever\/\" target=\"_blank\">verkocht <strong>De Vegetarische Slager<\/strong><\/a> en <strong>Unox<\/strong> en knipte <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/unilever-schrapt-een-op-drie-kantoorbanen-in-europa\/\" target=\"_blank\">\u00e9\u00e9n op drie Europese kantoorfuncties weg<\/a>. Nu is het blijkbaar weer tijd voor uitbreiding. Unilever noemt de overname zelf &#8220;een volgende stap in de optimalisatie van het portfolio naar premium en snelgroeiende producten&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever heeft het Britse verzorgingsmerk Wild overgenomen. Plasticvrij, plantaardig en marketing via sociale media: Wild beantwoordt aan alle criteria om de nieuwe generaties te bekoren.<\/p>\n","protected":false},"author":5,"featured_media":28759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[260],"topic":[281],"region":[283],"class_list":["post-116070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-unilever","topic-overname","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever koopt Brits verzorgingsmerk Wild - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever kondigt de 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