{"id":116135,"date":"2025-04-02T09:20:27","date_gmt":"2025-04-02T07:20:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116135"},"modified":"2025-04-03T09:11:35","modified_gmt":"2025-04-03T07:11:35","slug":"colruyt-group-neemt-foodbag-volledig-in-handen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-neemt-foodbag-volledig-in-handen\/","title":{"rendered":"Colruyt Group neemt Foodbag volledig in handen"},"content":{"rendered":"\n<p><strong>Smartmat<\/strong>, het bedrijf achter de <strong>Foodbag<\/strong>-maaltijdboxen, komt voor 100% in handen van <strong>Colruyt Group<\/strong>. Dat versterkt zo zijn marktleiderspositie in de online voedingsmarkt verder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mooie groei<\/h2>\n\n\n\n<p>Foodbag levert wekelijks maaltijdboxen in heel Belgi\u00eb en werkt samen met meer dan honderd lokale leveranciers. Klanten kunnen elke week kiezen uit 35&nbsp;gerechten, zonder abonnement. De pakketten worden aan huis geleverd door eigen bezorgers of afgehaald in meer dan honderd <strong>Collect&amp;Go<\/strong>-afhaalpunten. Er liggen ook kits in de winkels van <strong>Okay<\/strong>.<\/p>\n\n\n\n<p>Het bedrijf kende de afgelopen jaren een mooie groei, zowel wat betreft aantal klanten als aantal bestellingen per klant. In boekjaar 2024 realiseerde Smartmat een omzet van ongeveer 50&nbsp;miljoen euro en een EBITDA-marge van meer&nbsp;dan&nbsp;10%. De maaltijdspecialist ziet nog groot potentieel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marktleiderschap uitbouwen<\/h2>\n\n\n\n<p>Colruyt Group had <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-takes-new-step-e-commerce-stake-smartmat\/\" target=\"_blank\">sinds februari&nbsp;2022 al een belang van&nbsp;41,36%<\/a> in Smartmat. Nu verwerft de groep echter ook het belang van&nbsp;41,36% van Korys (de holding van de familie Colruyt) en het resterende belang van 17,28% van de overblijvende oprichters. De retailer wil naar eigen zeggen zijn marktleiderschap verder uitbouwen in de online voedingsmarkt \u00e9n blijven inzetten op meer gemak voor de klant.<\/p>\n\n\n\n<p>Medeoprichter St\u00e9phane Ronse van Smartmat deed begin dit jaar al een stapje opzij: hij werd als CEO <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/nieuwe-ceo-voor-foodbag\/\" target=\"_blank\">opgevolgd door Jessie Maras<\/a>, voormalig hoofd marketing en onlineverkoop bij Collect&amp;Go. Hij blijft wel bestuurder en blijft ook operationeel nauw betrokken bij het bedrijf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartmat, het bedrijf achter de Foodbag maaltijdboxen, komt voor 100% in handen van Colruyt Group. Dat versterkt zo zijn positie in de online voedingsmarkt verder. <\/p>\n","protected":false},"author":3,"featured_media":116136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[141,847,1120],"topic":[198,281],"region":[90],"class_list":["post-116135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-foodbag","company-smartmat","topic-e-commerce","topic-overname","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group neemt Foodbag volledig in handen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Smartmat, het bedrijf achter de 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