{"id":11651,"date":"2016-01-06T10:03:43","date_gmt":"2016-01-06T10:03:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/e-reservering-tijdens-solden-moet-kunnen\/"},"modified":"2016-01-06T10:03:43","modified_gmt":"2016-01-06T10:03:43","slug":"e-reservering-tijdens-solden-moet-kunnen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/e-reservering-tijdens-solden-moet-kunnen\/","title":{"rendered":"E-reservering tijdens solden? Moet kunnen!"},"content":{"rendered":"

Online koopjes reserveren<\/h2>\n

In Frankrijk zijn vandaag de wintersolden van start gaan (die lopen nog tot 16 februari). Anders dan de voorgaande jaren hebben 70 Franse ketens – bij wie Caroll, Eram<\/strong>, Minelli <\/strong>en La Grande R\u00e9cr\u00e9<\/strong> – besloten om hun klanten dit jaar ook tijdens de solden de mogelijkheid te bieden om online artikelen te reserveren die ze vervolgens, zonder enige aankoopverplichting, in de winkel kunnen komen passen.<\/p>\n

\u00a0<\/p>\n

Bij sommige ketens kon al worden gerserveerd nog v\u00f3\u00f3r de korting bekend was, andere verkozen te wachten tot de start van de solden (vandaag) of starten er pas volgende week mee (wanneer de eerste ‘rush’ achter de rug is).<\/p>\n

\u00a0<\/p>\n

69% van de Fransen positief<\/h2>\n

“Handelaars staan er doorgaans wat weigerachtig tegenover omdat solden nu eenmaal traditiegetrouw in de winkels doorgaan”, zegt Louise Lefort van SoCloz<\/strong>, een bedrijf dat web-to-store oplossingen ontwikkelt. Maar dit jaar zijn ze toch overstag gegaan; “want de dienst biedt heel wat toegevoegde waarde<\/a>: met een bezoekgraad van 85% genereert e-reservering een gekwalificeerde verkoop.” Lees: als die mensen de moeite doen om vooraf online te reserveren en vervolgens langskomen, is de koop zo goed als beklonken.<\/p>\n

\u00a0<\/p>\n

De webmarketeer wijst er ook op dat het systeem “klanten naar de boetieks lokt in een periode waarin priv\u00e9verkopen op het internet alsook de terreurdreiging meer mensen thuishouden” en dat het systeem ook tot “40% meerverkoop” leidt wanneer de klant in de winkel langskomt en zich laat verleiden tot impulsaankopen. Al geeft ze ook toe dat e-reservering extra werk betekent voor de winkelbedienden: zij moeten immers bepaalde stukken opzij houden.<\/p>\n

\u00a0<\/p>\n

De Franse consument lijkt in elk geval gewonnen voor het systeem van e-reservering tijdens de solden: volgens een enqu\u00eate wil 69% er een beroep op doen omdat het systeem het winkelcomfort verhoogt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online koopjes reserveren In Frankrijk zijn vandaag de wintersolden van start gaan (die lopen nog tot 16 februari). Anders dan de voorgaande jaren hebben 70 Franse ketens – bij wie Caroll, Eram, Minelli en La Grande R\u00e9cr\u00e9 – besloten om hun klanten dit jaar ook tijdens de solden de mogelijkheid te bieden om online artikelen […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nE-reservering tijdens solden? 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