{"id":116634,"date":"2025-04-10T09:44:47","date_gmt":"2025-04-10T07:44:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116634"},"modified":"2025-04-10T11:30:40","modified_gmt":"2025-04-10T09:30:40","slug":"jysk-maakt-afrikaans-debuut-in-marokko","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/jysk-maakt-afrikaans-debuut-in-marokko\/","title":{"rendered":"JYSK maakt Afrikaans debuut in Marokko"},"content":{"rendered":"\n<p><strong>JYSK<\/strong> heeft zijn eerste twee winkels in Marokko geopend. Hiermee zet de Deense woonwinkelketen niet alleen voet op het Afrikaanse continent, maar wordt Marokko ook het vijftigste land waar het bedrijf actief is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Casablanca als springplank<\/h2>\n\n\n\n<p>De twee nieuwe winkels bevinden zich in Casablanca, in Viva Park en Aeria Mall. JYSK heeft daarnaast een lokaal hoofdkantoor geopend in Casablanca en introduceert er een zogenaamde &#8216;dark store&#8217;: een klein magazijn waardoor het volledige assortiment ook online &#8211; in een eigen webshop &#8211; beschikbaar is voor de Marokkaanse klant. De opening van een derde fysieke winkel staat al gepland voor later dit jaar.<\/p>\n\n\n\n<p>De keuze voor Marokko als eerste Afrikaanse markt past binnen de bredere strategie om nieuwe regio\u2019s te betreden met winkels in eigen beheer. De laatste keer dat JYSK dit deed, was in Turkije in 2023. \u201cOnze uitbreiding naar Marokko is een bevestiging van het succesvolle bedrijfsmodel van JYSK, dat in alle markten goed werkt\u201d, zegt CEO Rami Jensen. <\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>JYSK heeft zijn eerste twee winkels in Marokko geopend. Hiermee zet de Deense woonwinkelketen niet alleen voet op het Afrikaanse continent, maar wordt Marokko ook het vijftigste land waar het bedrijf actief is.<\/p>\n","protected":false},"author":5,"featured_media":116640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[567],"topic":[197],"region":[1438],"class_list":["post-116634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-jysk","topic-expansie","region-afrika"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JYSK maakt Afrikaans debuut in Marokko - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JYSK heeft zijn eerste twee winkels in Marokko geopend. 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