{"id":116859,"date":"2025-04-14T11:53:28","date_gmt":"2025-04-14T09:53:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=116859"},"modified":"2025-04-14T14:22:50","modified_gmt":"2025-04-14T12:22:50","slug":"lidl-stopt-met-versturen-papieren-folder","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-stopt-met-versturen-papieren-folder\/","title":{"rendered":"Lidl stopt met versturen papieren folder"},"content":{"rendered":"\n

Vanaf deze week bezorgt Lidl<\/strong> in heel Belgi\u00eb geen papieren folder meer aan huis: de retailer zet volledig in op digitalisering. Klanten vinden nog wel een papieren folder in de winkels.<\/p>\n\n\n\n

1000 ton papier per jaar<\/h2>\n\n\n\n

Al in 2023 startte Lidl met een geleidelijke afbouw van de huis-aan-huis bedeling van papieren folders, eerst in grote steden<\/a> zoals Antwerpen, Gent, Luik en Namen, daarna in meer regio\u2019s. Vanaf deze week bereikt dit proces zijn laatste fase: de discounter zal in Belgi\u00eb geen papieren folder meer aan huis bezorgen. Klanten die wel nog een papieren folder wensen, kunnen die in de winkel raadplegen. Lidl bespaart met deze maatregel duizend ton papier per jaar.<\/p>\n\n\n\n

De retailer noteerde het afgelopen jaar een stijging van meer dan 15% gebruikers van de online folder. Het bedrijf investeerde in het verbeteren van de digitale gebruikerservaring: \u201cWe hebben onze Lidl Plus-app en folder geoptimaliseerd om het voor klanten nog eenvoudiger te maken om onze aanbiedingen te bekijken en te profiteren van kortingen,\u201d zegt woordvoerster Isabelle Colbrandt van Lidl Belgi\u00eb & Luxemburg.<\/p>\n\n\n\n

Vernieuwde folders<\/h2>\n\n\n\n

Ook andere retailers zetten sterker in op digitalisering, door de folder bijvoorbeeld ook via hun app, e-mail en Whatsapp te verspreiden, maar Lidl is de eerste grote supermarktketen in Belgi\u00eb die volledig stopt met het versturen van papieren folders.<\/p>\n\n\n\n

Vorige maand nog gaf Carrefour<\/strong> zijn papieren folder een nieuw kleedje, met minder pagina\u2019s en sterkere promoties in een compacter formaat<\/a>. Ook Aldi<\/strong> lanceerde zopas een vernieuwde folder<\/a> met een opgefriste indeling: meer ruimte voor vers, scherpe promoties en een vaste plaats voor de huismerken<\/p>\n\n\n\n

In Frankrijk zijn zowel marktleider E.Leclerc<\/strong> als Carrefour al volledig gestopt<\/a> met papieren folders.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vanaf deze week bezorgt Lidl in heel Belgi\u00eb geen papieren folder meer aan huis: de retailer zet volledig in op digitalisering. 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