{"id":117036,"date":"2025-04-16T16:46:31","date_gmt":"2025-04-16T14:46:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117036"},"modified":"2025-04-18T10:38:22","modified_gmt":"2025-04-18T08:38:22","slug":"jd-com-test-onlinehypermarkt-in-groot-brittannie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jd-com-test-onlinehypermarkt-in-groot-brittannie\/","title":{"rendered":"JD.com test online hypermarkt in Groot-Brittanni\u00eb"},"content":{"rendered":"\n<p>Na <strong>Ochama<\/strong> in Nederland probeert de Chinese e-commercereus <strong>JD.com<\/strong> nu ook een onlinewarenhuis in het Verenigd Koninkrijk te lanceren. Momenteel loopt een stille test, in afwachting van de volledige lancering eind dit jaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grote rekruteringscampagne<\/h2>\n\n\n\n<p>De Chinese e-commercegigant zet zijn eerste stappen op de Britse markt met de testlancering van <strong>Joybuy<\/strong>: dat platform biedt een breed assortiment voedings-, verzorgings- en huishoudproducten aan. Het valt vakblad The Grocer daarbij op dat het aanbod <a href=\"https:\/\/www.thegrocer.co.uk\/news\/chinas-biggest-retailer-jdcom-test-launches-uk-grocery-site-joybuy\/703421.article\" target=\"_blank\">honderden huismerkproducten van de Britse supermarktketen <strong>Morrisons<\/strong><\/a> telt, in meerdere segmenten.<\/p>\n\n\n\n<p>JD.com bevestigt dat het platform zich momenteel in een testfase bevindt, waarin het voorlopig enkel beschikbaar is voor klanten in enkele Londense wijken. Meer steden zouden binnenkort volgen. De bonte mix van categorie\u00ebn &#8211; van voeding tot kleine elektro &#8211; en de samenwerking met lokale huismerken doen sterk denken aan de eerdere lancering van Ochama in Nederland, dat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ochama-draait-roer-om-vanuit-china\/\" target=\"_blank\">tot nu toe echter weinig impact heeft<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Klaar om te knallen&#8221;?<\/h2>\n\n\n\n<p>Toch zijn de Britse ambities groots: Joybuy belooft \u201csame-day\u201d of \u201cnext-day delivery\u201d in het hele Verenigd Koninkrijk. De Chinese reus is bovendien op zoek naar meer dan veertig nieuwe medewerkers voor in Londen en lanceert een intensieve rekruteringscampagne: JD.com zoekt categorie-experts in onder meer witgoed, consumentenelektronica, wonen, wereldkeuken, speelgoed, FMCG en mode. Het team rekruteerde onder andere al inkopers van <strong>Ocado<\/strong>, <strong>Tesco<\/strong> en <strong>Amazon<\/strong>.<\/p>\n\n\n\n<p>Vormt de Britse stap de voorbode van een grotere Europese expansie? JD.com liet eerder al zijn Europese ambities blijken: in juli&nbsp;2024 werd gemeld dat de retailer gesprekken voerde over een mogelijke overname van koeriersbedrijf <strong>Evri<\/strong> en in februari&nbsp;2024 toonde JD.com interesse in een overname van elektronicaketen <strong>Currys<\/strong>. Een maand later werd dat bod wel weer ingetrokken. Kersvers &#8216;chief merchandise officer&#8217; Matthew Nobbs (ex-<strong>Gorillas<\/strong> en <strong>Lidl<\/strong>) zegt op LinkedIn alvast &#8220;klaar te zijn om te knallen&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na Ochama in Nederland, probeert de Chinese e-commercereus JD.com nu een onlinewarenhuis in het Verenigd Koninkrijk te lanceren. Momenteel loopt een stille test in afwachting van de volledige lancering eind dit jaar.<\/p>\n","protected":false},"author":5,"featured_media":27336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[454],"topic":[198,197],"region":[210,283],"class_list":["post-117036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-jd-com","topic-e-commerce","topic-expansie","region-china","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com test online hypermarkt in Groot-Brittanni\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na Ochama in 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