{"id":117572,"date":"2025-04-28T12:15:38","date_gmt":"2025-04-28T10:15:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117572"},"modified":"2025-04-28T12:36:19","modified_gmt":"2025-04-28T10:36:19","slug":"waarom-ihpo-zich-de-colruyt-van-de-huishoudelektro-noemt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/waarom-ihpo-zich-de-colruyt-van-de-huishoudelektro-noemt\/","title":{"rendered":"Waarom IHPO zich de \u201cColruyt van de huishoudelektro\u201d noemt"},"content":{"rendered":"\n<p>Elektrodiscounter <strong>IHPO<\/strong> opende afgelopen zaterdag een vijftiende winkel in Herstal. De retailer garandeert kopers die hun toestellen zelf komen afhalen de laagste prijzen voor grote elektromerken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cComfort opofferen voor goede deal\u201d<\/h2>\n\n\n\n<p>IHPO is al meer dan 35 jaar een begrip in de Brusselse regio, maar breidt de afgelopen jaren sterker uit in Walloni\u00eb. Zopas opende de vijftiende winkel van de keten in Herstal, bij Luik. Het zakenmodel van de retailer is bijzonder: 75% van de IHPO-klanten komen hun grote huishoudtoestellen zelf afhalen in een winkel. Zo betalen ze een significant lagere prijs dan online. Grote platforms die met gratis bezorgen schermen, verrekenen immers hoge logistieke kosten in hun prijzen, zegt de discounter.<\/p>\n\n\n\n<p>Dat de retailer zo veel mogelijk onnodige kosten bespaart, is duidelijk te zien aan de winkels: die lijken op loodsen, zonder verwarming, zonder airconditioning, zonder displays. Goederen staan op paletten, tv&#8217;s worden niet uitgestald en blijven in hun verpakkingsdozen zitten. \u201cAls je naar IHPO komt, offer je een beetje comfort op voor een goede deal\u201d, luidt het.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enkel grote merken<\/h2>\n\n\n\n<p>Op service en advies bespaart het bedrijf niet: medewerkers zijn opgeleid om klanten duidelijk te maken dat de keuze van de juiste wasmachine vooral afhangt van het soort kleding dat je draagt, bijvoorbeeld. Bovendien verkoopt IHPO enkel grote merken die een goede dienst na verkoop garanderen.<\/p>\n\n\n\n<p>Want bij de Chinese huismerken van de grote ketens heeft IHPO bedenkingen: \u201cHet is onze taak om onze klanten goede deals te bieden. De productiekwaliteit van instapmodellen is zorgwekkend, zoals iedereen kan zien door de achterwand van een wasmachine te verwijderen. Wij willen apparaten verkopen die 10&nbsp;jaar probleemloos meegaan en waarvan het merk in staat is om een goede service na verkoop te bieden.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elektrodiscounter IHPO opende afgelopen zaterdag een vijftiende winkel in Herstal. De retailer garandeert kopers die hun toestellen zelf komen afhalen de laagste prijzen voor grote elektromerken. <\/p>\n","protected":false},"author":3,"featured_media":117573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[43],"company":[1679],"topic":[197],"region":[180],"class_list":["post-117572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","extra-plus","company-ihpo","topic-expansie","region-luik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom IHPO zich de \u201cColruyt van de huishoudelektro\u201d noemt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Elektrodiscounter IHPO 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