{"id":117694,"date":"2025-04-29T12:24:56","date_gmt":"2025-04-29T10:24:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117694"},"modified":"2025-04-29T17:02:56","modified_gmt":"2025-04-29T15:02:56","slug":"toychamp-winkels-verder-onder-de-naam-dreamland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/toychamp-winkels-verder-onder-de-naam-dreamland\/","title":{"rendered":"ToyChamp-winkels verder onder de naam DreamLand"},"content":{"rendered":"\n<p>Vanaf september 2025 gaan de ketens <strong>ToyChamp<\/strong> en <strong>DreamLand<\/strong> zowel in Belgi\u00eb als Nederland samen verder onder de merknaam DreamLand. Dat merk zal een nieuw logo en een nieuwe invulling krijgen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cEen naam als een klok\u201d<\/h2>\n\n\n\n<p>Nadat de activiteiten van de winkelketens ToyChamp en DreamLand achter de schermen al gestroomlijnd werden, neemt de Limburgse ondernemersfamilie Nolmans een opvallende beslissing: beide organisaties gaan vanaf september zowel in Belgi\u00eb als Nederland verder onder de merknaam DreamLand. Voor de winkels van <strong>Intertoys<\/strong> verandert niets: die keten ontwikkelt zich verder op de Nederlandse markt.<\/p>\n\n\n\n<p>\u201cWe zijn voor deze beslissing niet over \u00e9\u00e9n nacht ijs gegaan, we hebben verschillende scenario\u2019s uitvoerig bestudeerd en gevalideerd bij klanten en medewerkers\u201d, zegt CEO Koen Nolmans. \u201cMaar DreamLand is, zeker in Belgi\u00eb, een naam als een klok waaraan veel consumenten positieve waarden koppelen. Het zou niet verstandig zijn omwille van uitsluitend emotionele redenen te beslissen die naam van de markt te laten verdwijnen als er al zoveel ge\u00efnvesteerd werd in het commerci\u00eble potentieel.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuw winkelconcept<\/h2>\n\n\n\n<p>Hoewel de naam DreamLand behouden blijft, krijgt het merk wel een heel nieuw jasje, met een nieuw logo, een nieuw verhaal en een nieuw winkelconcept. Vanaf begin volgend jaar worden alle winkels verbouwd om beter aan te sluiten bij de consumentennoden en een optimale klantbeleving te bieden.<\/p>\n\n\n\n<p>\u201cWij blijven rotsvast geloven in de toekomst van fysieke speelgoedretail, op voorwaarde dat de klant centraal staat en een beleving geboden wordt die mensen doet dromen, hen prikkelt en hen inspireert. Daar hebben we de voorbije jaren bewust op ingezet, en het merk DreamLand leent zich perfect om dat concept verder vorm te geven in de toekomst\u201d, aldus Nolmans.<\/p>\n\n\n\n<p>In 2023 nam ToyChamp <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/colruyt-group-verkoopt-dreamland-aan-toychamp\/\" target=\"_blank\">driekwart van de DreamLand-aandelen over<\/a> van <strong>Colruyt Group<\/strong>. Sindsdien groeide de retailer uit tot 92&nbsp;winkels in Belgi\u00eb en Nederland, mede door <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/toychamp-en-jysk-nemen-failliete-fun-winkels-over\/\" target=\"_blank\">het integreren van twaalf winkels van het failliete <strong>Fun<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanaf september 2025 gaan de ketens ToyChamp en DreamLand zowel in Belgi\u00eb als Nederland samen verder onder de merknaam DreamLand. Dat merk zal een nieuw logo en een nieuwe invulling krijgen.<\/p>\n","protected":false},"author":3,"featured_media":100556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[44],"company":[1031,1142],"topic":[488],"region":[90,113],"class_list":["post-117694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-hot","company-dreamland","company-toychamp","topic-marketing","region-belgie","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ToyChamp-winkels verder onder de naam DreamLand - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vanaf september 2025 gaan de ketens ToyChamp 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