{"id":117823,"date":"2025-04-30T12:03:35","date_gmt":"2025-04-30T10:03:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117823"},"modified":"2025-05-02T08:11:15","modified_gmt":"2025-05-02T06:11:15","slug":"in-beeld-ikea-opent-nieuwe-generatie-stadswinkel-op-oxford-street","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/in-beeld-ikea-opent-nieuwe-generatie-stadswinkel-op-oxford-street\/","title":{"rendered":"[In Beeld] Ikea opent nieuwe generatie stadswinkel op Oxford Street"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-117834\" data-id=\"117834\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-05-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-05-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-05-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-05-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-05-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-05-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-05-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 IKEA<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-117826\" data-id=\"117826\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-01-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-01-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-01-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-01-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-01-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-01-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-01-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 IKEA<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-117828\" data-id=\"117828\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-02-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-02-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-02-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-02-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-02-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-02-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-02-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 IKEA<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-117832\" data-id=\"117832\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-04-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-04-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-04-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-04-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-04-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-04-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-04-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 IKEA<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-117836\" data-id=\"117836\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-07-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-07-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-07-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-07-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-07-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-07.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-117824\" data-id=\"117824\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-06-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-06-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-06-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-06-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-06-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-06.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 IKEA<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-117830\" data-id=\"117830\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-03-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-03-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-03-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-03-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-03-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-03-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/04\/ikea-oxford-street-03-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 IKEA<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Op 1 mei opent <strong>Ikea<\/strong> een stadswinkel voor klein behuisde Londenaars \u00e9n internationale toeristen, op de populaire winkelstraat Oxford Street.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">60.000 shoppers per week<\/h2>\n\n\n\n<p>De nieuwe stadswinkel opent met liefst achttien maanden vertraging: drie jaar had de Zweedse meubelketen nodig om een voormalig pand van <strong>Topshop<\/strong> om te bouwen tot een woonwinkel van de nieuwste generatie, 5800&nbsp;m\u00b2 groot over drie verdiepingen. Shoppers vinden in de winkel ongeveer 6000&nbsp;producten, waarvan er 3500 meteen kunnen worden meegenomen \u2013 het gaat dan om kleiner meubilair en woonaccessoires.<\/p>\n\n\n\n<p>De retailer denkt hier 60.000&nbsp;shoppers per week te ontvangen en ze op deze locatie een onderscheidende winkelbeleving verwachten. \u201cMet deze winkel willen we echt proberen nieuwe klanten naar IKEA te trekken en ze opnieuw enthousiast te maken voor het merk\u201d, zegt winkelmanager Matt Gould.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Divers publiek<\/h2>\n\n\n\n<p>Dat vertaalt zich bijvoorbeeld in een exclusief assortiment meeneemartikelen voor toeristen, zoals waterflessen en vissershoedjes met het Ikea-merk erop. De interieurpresentaties spelen in op de kleinere woonruimtes in Londen en het zeer diverse publiek. Op beeldschermen vertellen Londenaars over hun keuzes op het vlak van woninginrichting.<\/p>\n\n\n\n<p>De retailer zet op verschillende plaatsen geurmarketing in, met bijvoorbeeld bakgeuren in de keukenafdeling. In een Re-Shop &amp; Re-Use afdeling kunnen klanten tweedehands producten kopen. De Zweedse deli heeft 130&nbsp;zitplaatsen. Bijzonder is ook een 25&nbsp;m\u00b2 grote Live Studio voor interactieve evenementen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 1 mei opent Ikea een stadswinkel voor klein behuisde Londenaars \u00e9n internationale toeristen, op de populaire winkelstraat Oxford Street.<\/p>\n","protected":false},"author":3,"featured_media":117834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[211],"topic":[721,264],"region":[283],"class_list":["post-117823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-ikea","topic-in-beeld","topic-winkelconcept","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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